Mobile 1 announced the launch of the Keep Route 66 Kickin’ campaign to help preserve one of America’s most famous roads for motorists – the historic Route 66. In order to celebrate and support the love of driving, Mobil 1 says it wants to encourage drivers that the best route can be the scenic route. To highlight this, the Mobil 1 Muffler Man will travel the iconic roadway, stopping at small businesses along the way and spotlighting their impact on Route 66 through world record attempts. There is so much unexpected joy to experience along the way, Mobil 1 says.
Kicking off at the western end of Route 66 at Santa Monica Pier, Mobil 1 will celebrate the historic roadway with a fanfest open to the public on August 25-28, complete with road trip-inspired live music, swag and of course, a customized, iconic Mobil 1 Muffler Man statue.
“At Mobil 1, we believe in the rejuvenating power of driving – and we are committed to helping drivers get the most out of any car they drive, so they can let go of their worries and get more out of the road,” said Bryce Huschka, consumer marketing and growth manager at ExxonMobil. “Route 66 is an embodiment of our mission to spread the love of driving as an escape from our day-to-day – which is why it was so important for us to ensure we Keep Route 66 Kickin’.”
Created in 1926, Route 66 became known as a quintessential road trip experience across the United States – buoyed by the small, unique businesses that help give the road its character. While the highway continues to be an icon of American culture and a pilgrimage for those with a love of driving, it has become bypassed over the decades with the rise of larger interstate systems.
Mobil 1 points out the last few years have not been easy for the local businesses along the way – but the business owners continue to lean into supporting the unique experiences that make the journey special. That’s why the company says it is celebrating the roadway through the Keep Route 66 Kickin’ campaign, highlighting businesses along the route to raise public interest through a series of events that celebrate the memory-making attractions along the route.
“By hosting this campaign along the historic Route 66, we look forward to supporting the local businesses and encouraging the public to learn more about the adventures available on the open road,” Huschka said. “If you’re near Route 66, come visit! If you aren’t, explore keep66kickin.com to discover and show your support for the local businesses along the road. And no matter where you are, be sure to go find your own local overlooked route – a road where you can escape our overscheduled lives, turn on some music, and enjoy the drive.”
Mobil 1 and the Muffler Man will then travel to Delgadillo’s Snow Cap Drive-In in Seligman, Arizona – a Route 66 landmark – to try to set a milkshake world record, the company says. At Albuquerque’s Clowndog Hot Dog Parlor in New Mexico, the brand will pay tribute to America’s mouth-watering, deep-fried delicacies by attempting to create the world’s largest corndog. Last but not least, the journey will continue to Litchfield, Illinois, where Mobil 1 will team up with local canines to strive for the world record of most dogs attending a film screening at the Litchfield Skyview Drive-In.