Epicor, provider of industry-specific enterprise software designed to promote business growth, announced the Epicor Service CRM solution for automotive service businesses is now available with a comprehensive suite of website, search engine optimization and online reputation management features through Optimize Digital Marketing. Optimize is a provider of digital services for automotive businesses, including nearly 4,000 vehicle service locations throughout the U.S. and Canada.
Epicor says the Epicor Service CRM leverages the power of best-in-class Epicor technologies to help vehicle service businesses attract and retain customers, recapture “drifted-away” customers, generate more revenue per vehicle, and maximize their presence in social media and online. Optimize now offers shop owners and service chains the opportunity to extend the capabilities of this proven business-building solution through several additional, turnkey features:
- Development and execution of custom digital marketing strategies
- Reputation management, including daily monitoring and content generation, for Google, Facebook, Twitter, YouTube, Yelp, Instagram, and Nextdoor
- Website development, content curation and search engine optimization
- Digital advertising campaigns
We have found the ideal partner to help shops accelerate profitable growth through world-class CRM and digital marketing tools,” said Tim Hardin, senior vice president and general manager, Global Auto, Data, and Extend Services, Epicor. “Optimize has an outstanding reputation in the industry and has built strong relationships with a number of North America’s largest vehicle service networks. “Service professionals using the new Epicor Service CRM offering from Optimize can manage a full range of CRM and digital marketing features via a single login, and track the ROI of all related digital activities from click to cash register.”