LONG BEACH, CA Yoshihiko Yamada has been appointed president of DENSO’s unit in Long Beach, CA, DENSO Sales California. Yamada had been president of DENSO International Thailand since January 2005.
“The independent automotive aftermarket in North America is a dynamic and fast-growing market,” said Yamada. “This market presents unique opportunities and challenges for DENSO, and I look forward to successfully meeting them.”
Yamada has 30 years of experience with DENSO and has held various management positions in Japan, Australia, Indonesia and Singapore as well as his previous assignment in Thailand.
Yamada, who earned a bachelor’s degree in Law in April 1977 from Nagoya University in Aichi prefecture, Japan, joined DENSO immediately following graduation.
Yamada’s predecessor, Masaaki Adachi, president since January 2003, has moved on to an executive position at Japan-based Tsuchiya Co. Ltd., a DENSO supplier.
For more information about DENSO, visit: www.densocorp-na.com.