Yokohama Tire Corp. (YTC) has signed a multi-year sponsorship deal with US Youth Soccer. The agreement, which names Yokohama as the “Official Tire Sponsor of US Youth Soccer,” was announced this past weekend at US Youth Soccer Workshop and NSCAA in Los Angeles.

The US Youth Soccer partnership also includes YTC as the title sponsor of the Yokohama Skills Challenge, a nationwide tour designed to help children of all ages develop a variety of core soccer skills in a fun, engaging way.

“US Youth Soccer is the largest youth sports organization in the country and a remarkable group to partner with,” said Alan Holtschneider, Yokohama Tire director of marketing. “Through soccer, they teach the value of teamwork to millions of children across the country. We’re glad to support them with opportunities like the Yokohama Skills Challenge, which will help keep kids active by developing fundamental soccer skills.”

The Yokohama Skills Challenge will be an opportunity for Yokohama to activate its partnership with another soccer organization, Chelsea FC from the English Premier League. The challenge will provide involvement for the Chelsea FC Foundation coaches to assist with the program and offer coaching, as well as, player clinics in select markets.

As an Official Sponsor of US Youth Soccer, Yokohama also will receive a sponsor page on US Youth Soccer’s website, online and print advertising in US Youth Soccer publications, social media posts on Facebook and Twitter, branding at US Youth Soccer events and more.

“We recognize the countless hours our dedicated members spend on the road each year, and we are fortunate to have a dynamic, proactive sponsor like Yokohama Tire join the US Youth Soccer family,” said Christopher Moore, US Youth Soccer’s CEO. “Their ongoing participation, especially with the Yokohama Skills Challenge, will definitely make a difference in children’s lives and help support our mission, which is to cultivate the growth and development of America’s youth through the sport of soccer at all levels, and to make it fun so it becomes a lifelong passion.”