Women in Auto Care, formerly the Car Care Council Women’s Board, announced the winners of the 2016 Automotive Communications Awards (ACA) last week during AAPEX. The recipients were honored during the 19th annual Women in Auto Care press conference and reception, which took place at The Venetian.
The awards applaud companies/agencies that provide automotive information through outstanding advertising, marketing and public relations efforts.
Business-to-Consumer Awards
Television Commercial
AutoNetTV Media Inc.
Print/Electronic Ad
Snap-on Diagnostics/Traction Factory
Direct Mail Piece or Campaign/Newsletter
George Witt Service Inc.
Educational Article
Lumileds founded by Philips
Video News Release
AutoNetTV Media Inc.
Brochures, Booklets & Handouts
Snap-on Tools/Traction Factory
Special Promotions & Promotional Events
Snap-on Tools/Traction Factory
Car Care Clinics
EXTEND PERFORMANCE and Technician.Academy
Posters & Signage
Federal-Mogul Motorparts
Website
YourMechanic
Other
Robert Bosch, LLC Automotive Aftermarket NA
Social Media Efforts (tie)
Lauren Fix
The Car Coach/Car Smarts
Social Media Efforts (tie)
Robert Bosch, LLC
Blog
Federal-Mogul Motorparts
Facebook Customization (tie)
EXTEND PERFORMANCE and MotoRad
Facebook Customization (tie)
EXTEND PERFORMANCE and Technician.Academy
App for a Mobile Device
Federal-Mogul Motorparts
Use of YouTube Video
Lauren Fix
The Car Coach/Car Smarts
Media Outreach to Non-English Speaking Audience
Federal-Mogul Motorparts
Business-to-Business Awards
Ad Campaign to Distribution/Retail Audience
Federal-Mogul Motorparts
Ad Campaign to Technician/Repair Audience
WIX Filters
Ad – Best Use of Graphic
WIX Filters
Ad – Best Use of Copy
Brake Parts Inc
Corporate Image Campaign
B’laster Corp.
Co-op/Partnering Campaign
AutoNetTV Media Inc.
Training Materials
MACS Worldwide
Magazine Article – Technical
Tenneco & Motor Age
Magazine Article – General Market/Special Interest
Hunter Engineering Company
Newsletter to Customer/External Audience
EXTEND PERFORMANCE
Logo Design/Usage
The Marx Group
Website (tie)
EXTEND PERFORMANCE and MotoRad
Website (tie)
EXTEND PERFORMANCE and Technician.Academy
Merchandising
Hunter Engineering Company
Special Promotion and/or Promotional Event
Family Service Day, LTD
Keeping Cars Kickin’
Packaging
B’laster Corp.
Social Media Efforts
WIX Filters
Facebook Customization
Gates Corporation
App for Mobile Device
EasyCare
Use of YouTube Video
Purolator
Media Outreach to Non-English Speaking Audiences
Federal-Mogul Motorparts
Media Outreach to Female Audience
Gates Corp.
Application of “Be Car Care Aware” Campaign/Logo
Gates Corp.
Blog
GWC Warranty
Organized by Women in Auto Care, the awards and reception are sponsored by a variety of auto care companies and organizations.
Women in Auto Care is comprised of auto care professionals dedicated to providing opportunities, education and career leadership to women in the auto care industry.
For more information about Women in Auto Care, visit womeninautocare.org or email [email protected].
