GASTONIA, NC — WIX Filters, part of the Affinia Group family of brands, will again support the Future Farmers of America (FFA) in 2007 by donating 25 cents for every box top redeemed by an FFA chapter between January and April through the WIX Filters/FFA Box Top Promotion.
In April 2006, WIX Filters provided $52,573.25 to local FFA chapters, including six $1,000 bonus awards, through the FFA Box Top Promotion.
“Affinia is proud to support local FFA chapters through the WIX Filters/FFA Box Top Promotion,” said Dave McColley, vice president of marketing, WIX Filters. “This promotion provides agribusinesses, rural enterprises and individuals with the opportunity to support the future agricultural leaders of America, while benefiting from the superior engine protection provided by WIX Filters.”
In addition to the 25 cents per WIX Filters box top redeemed, bonus prizes of $1,000 will be added to the box top earnings for the four chapters that turn in the most box tops per member and to the chapter that has the highest increase in the number of box tops collected compared to the previous year’s total.
The FFA Box Top Promotion is supported by brochures that provide promotion details for participating auto parts stores and FFA chapters, four color in-store posters to help distributors promote the program and pre-written press releases FFA chapters can use in their local communities to publicize the promotion and generate additional filter purchases and chapter earnings.
The WIX Filters/FFA Box Top Promotion is one of 13 sales promotions from WIX for 2007. Customers can find the details of each promotion in the WIX Filters 2007 Sales and Promotions Planner.
For more information about WIX, visit: http://www.affiniagroup.com.