WIX Filters Launches Cabin Air Product Line Exclusively Enhanced with Microban Antimicrobial Product Protection

WIX Filters Launches Cabin Air Product Line Exclusively Enhanced With Microban Antimicrobial Product Protection

The filters in the new line are protected from the growth of bacteria, mold and mildew to help keep negative elements from entering a vehicle’s interior, and keep cabin air fresh for the lifetime of the product.

WIX Filters has announced it is launching a line of cabin air filters exclusively enhanced with Microban antimicrobial product protection. The filters in the new line are protected from the growth of bacteria, mold and mildew to help keep negative elements from entering a vehicle’s interior, and keep cabin air fresh for the lifetime of the product.

WIX - Cabin Air FilterMicroban antimicrobial technology helps to inhibit the growth of microbes by attaching to the cell wall and disrupting normal cellular function. This leads to the eventual breakdown of the cell and a reduction in the number of microbes on the treated surface. As a result, the filters and the air inside the vehicle remain cleaner longer. Microban antimicrobial product protection has a long history of safe use in diverse markets, including healthcare, food service and water filtration.

“We are absolutely thrilled to offer this product to our customers,” said Donald Chilton, vice president of product management for WIX. “Americans were stuck in traffic for 8 billion hours last year, and for that amount of time, you want to know you’re breathing the cleanest, freshest air possible. Elevating our filter media with Microban product protection does just that, and places WIX at the top of the industry.”

Microban antimicrobial product protection provides consumers with a true clean experience, beyond what can be seen, according to WIX. The technology is applied to the WIX cabin air filters during the manufacturing process to deliver proactive protection that helps prevent problems before they start.

“Microban specializes in partnering with companies to keep products cleaner and fresher for longer,” said Lance Fox, senior director at Microban International. “Leveraging our experience in the healthcare and aerospace industries, the application of Microban technology in air filter media offers consumers an innovative solution to a potential problem that impacts their lives every day. It is a pleasure to partner with WIX, a leader in the automotive industry, in this endeavor.”

Lifetime Microban product protection spans all of WIX’s light-duty cabin air filters for automotive and light-truck applications. Products are available now. Contact your local dealer for more information.

For more on WIX, visit wixfilters.com.

You May Also Like

Dana Participating in Easter Jeep Safari

The event will take place in Moab, Utah, March 23-31.

Dana to Participate in Easter Jeep Safari 2024

Dana Incorporated will participate in Easter Jeep Safari 2024, held March 23-31 in Moab, Utah. Dana products will be on site and available for demonstrations.

“At Dana, we are committed to rigorously testing and validating our products in the most challenging conditions to guarantee superior quality, durability, and performance,” said Bill Nunnery, senior director, sales and marketing, global aftermarket for Dana. “Easter Jeep Safari features rugged trails that offer us an ideal terrain for product trials. The event also gives us the opportunity to engage with Jeep enthusiasts and understand how we can enhance their off-road experiences through vehicle customizations.”

ZF Aftermarket Releases 80 New Parts

The latest additions expand coverage to more than 5 million vehicles in operation.

ZF Aftermarket Releases 80 New Parts
Schaeffler Highlights ESG Progress in 2023 Sustainability Report

Schaeffler is currently focusing on seven key ESG goals in the implementation of its sustainability strategy.

Schaeffler 2023 Sustainability Report
CMA, DoubleCoin to Showcase Long-Haul Steer Tires at MATS

Company reps will be on-site to answer questions, schedule meetings and coordinate a raffle of outdoor sporting equipment in booth #11140.

tire-distribution-outlook-tire-rack
GB Reman to Host Jackpot Giveaway Winner at Long Beach Grand Prix

Jon Hetzel, owner of Hesski ServiCenter in Levittown, Pennsylvania, will join GB Reman in the company’s hometown next month

GB Reman to Host Jackpot Giveaway Winner at Grand Prix of Long Beach

Other Posts

Bendix Surpasses Worker Safety Goals

Bendix says its Total Case Improvement Rate improved since 2022.

Bendix Announces Worker Safety Statistics
New Rislone ‘DEF Crystal Clean’ Clears P20EE Codes

The product scrubs away crystal contaminants from the selective catalytic reduction systems of diesel cars, trucks and SUVs.

New Rislone DEF Crystal Clean Diesel DEF & SCR Emissions System Cleaner Announced
SMP Announces New Oil Filter Housing Kits

The kits feature multiple design improvements to prevent leaks, according to SMP.

SMP Announces New Oil Filter Housing Kits
NTK Technologies Announces Merger into Niterra North America

The merger will take effect on April 1, and NTK Technologies will begin operating under Niterra North America Inc.

Niterra Merger