Westin Automotive Products has announced the launch of its redesigned website, westinautomotive.com. The all-new website features the latest in web design technology, combined with industry standard data and content, to provide a detailed overview of Westin’s extensive line of automotive products and accessories.

The website is designed to deliver a seamless, straightforward and comprehensive user experience. Westin said a great deal of time was spent identifying and incorporating new ways to help users find what they are looking for more quickly and easily. The new website provides visitors with the option to search by product, brand, part number, keyword or vehicle. It features large, high-resolution images throughout the category pages; easy navigation; a vehicle search module; keyword search; a by-product application listing; digital flip catalogs; installation instruction and video downloads; a news and blog outlet; promotions; customer service connection; dealer locator; and newsletter sign-up. It is compatible with most browsers and mobile devices.

Westin’s new vehicle search function is 100 percent data-driven to provide the most accurate results possible. As a consumer selects a product category, the search will result in product level information on all available products for their vehicle. On SKU level pages, consumers are greeted with large, high-resolution photos including product close-ups, feature and benefit highlights, and related or complementary item listings.

Westin says it believes its customers will love the enhanced experience the site provides. The company says it will continue its effort to improve the website with a phased approach, working to roll out additional updates that assist customers with B2B relationship management and more.