RICHFIELD, Ohio – OEConnection LLC, a parts e-commerce technology provider for original equipment manufacturer (OEM) distribution networks, announced today that Volkswagen Group of America Inc. has selected RepairLink, its Internet-based, all makes and models parts ordering and fulfillment solution, for the automaker’s network of U.S. wholesale parts dealerships and their independent repair facility (IRF) customers. The agreement allows VW to promote its mechanical parts wholesale channel through RepairLink, enabling dealers to more effectively compete with non-OEM parts suppliers for the sale of Genuine VW Parts.
RepairLink offers a rules-based pricing engine and other technology capable of automating and managing an OEM’s wholesale parts marketing program − from identifying eligible parts and presenting discount opportunities at the transactional level, to instantly validating the sale and compiling real-time data program-wide.
VW represents one of the 16 automotive OEM dealer networks in the United States and Canada that utilize OEConnection solutions to facilitate its parts ordering workflow and manage a nationwide parts marketing program, and the first to use RepairLink specifically for its mechanical parts program.
“We are excited and pleased to be working with Volkswagen Group of America to provide their U.S. dealerships and IRFs with a better parts ordering and fulfillment experience,” said Ron Coill, senior vice president, OEConnection. “As a result of our exclusive technology, which is designed to help both buyers and sellers increase efficiencies and improve margins, RepairLink is used by almost 25,000 repairers today to purchase OE parts.”
RepairLink implementation will begin this summer. At that time, enrolled dealers in the VW network will have an opportunity to earn reimbursements when selling select Genuine VW Parts to IRFs as an alternative to originally-specified non-OEM mechanical repair parts.