VP Racing Fuels has signed a long-term agreement with SCORE International, the producers and sanctioning body of the SCORE World Desert Championship, as its Official Fuel.
“VP Racing Fuels is excited to be partnering with SCORE International as the Official Fuel of the SCORE World Desert Championship,” said Bruce Hendel, VP’s vice president, North American sales – race fuel and consumer products. “At VP, we have a track record of fueling champions in all forms of motorsports. VP Racing Fuels is trusted by many of the top engine builders in off-road racing. We are looking forward to our increased level of support of SCORE and its racers.”
The 2018 SCORE season launched on April 5 in San Felipe, Baja California, Mexico. VP Racing Fuel distributors Dion/Amber Racing Services and Amber De Mexico provided fuel service and also offered special pricing to SCORE competitors that take advantage of the pre-order system available through the SCORE registration system for all events. VP’s sponsorship of SCORE also is a key part of the initiative to expand the VP products presence throughout Mexico. VP’s product portfolio is specifically target marketed with Spanish language labeling and marketing support materials
“SCORE is especially enthusiastic about this spectacular opportunity for the SCORE World Desert Championship and our SCORE racers,” said Jim Ryan, SCORE sales and marketing director. “VP Racing Fuels is a world leader in its industry in addition to their multi-year association with SCORE. We are honored to have them as a member of our SCORE family of sponsors. Offering high-quality products and great customer service, VP will be offering specials to our racers that will be added incentive to use their race proven products.”