True Blue Fan Wins Yokohama Tire Corp. Contest

True Blue Fan Wins Yokohama Tire Corp. Contest

Daniel E. won a trip to see the match between Chelsea FC, the 2015 English Premier League champion, and Liverpool FC at the Rose Bowl in Pasadena, California, on July 27.

When Yokohama Tire Corp. announced it was looking for “the ultimate Chelsea FC fan” in its “True Blue Fan Challenge” contest, Daniel E. put on his Chelsea beanie and shirt and started working on the winning entry.

Yokohama - Chelsea WinnerHis creative, clever short video beat out hundreds of entries to win him and a guest the grand prize: a trip to see the match between the 2015 English Premier League champion and Liverpool FC at the Rose Bowl in Pasadena on July 27. Chelsea won the match 1-0. Daniel also won $1,000 in spending money, tickets, hotel, airfare and a 2016-’17 Chelsea FC jersey signed by the first team squad.

“It was a great time and a rare experience,” said Daniel, who lives in Phoenix. “They even surprised me with an opportunity to attend the player training where I got to meet some of the players and it was a lot of fun. Thank you, Yokohama, for having the contest.”

“Daniel’s enthusiasm really did show us he’s a super true blue Chelsea fan,” said Alan Holtschneider, Yokohama director of marketing. “It was great to see so many fans enter and show us how passionate they are about the team. That’s what makes our partnership with Chelsea so rewarding.”

In addition to the grand prize, two second-place winners received a set of Yokohama tires and a Chelsea FC jersey, and 10 third-place winners won a Chelsea FC jersey. Yokohama is the official shirt partner with Chelsea FC.

You May Also Like

Free Webinar Will Ignite Your Spark Plug Knowledge

In this free Counterman webinar, learn how to speak spark plug and tips for translating what’s on your parts screen to customer needs.

NGK-webinar

Do you speak spark plug? Most part numbers are a meaningless series of numbers and letters. But spark plugs have a language on the side of the box that can tell you what’s inside. Like any other language, there are dialects.

The nomenclature of spark plug part numbers can tell you everything from size (diameter and reach) to what materials are on the center and ground electrode. Like learning a new language, knowing how to translate spark plug numbers can open up a new way to inventory and sell spark plugs for counter professionals.

Gallery: MEMA Aftermarket’s Right-to-Repair Fly-In

MEMA said meetings with legislators and their staffs achieved support for The REPAIR Act vote on the House floor.

MEMA-Right-to-repair-fly-in
HD Repair Forum Advisory Board Welcomes New Members

The group’s annual conference will take place from April 24-27 at the Hyatt Regency in Frisco, Texas.

2024-HD-REpair-Forum
SEMA & PRI Announce 2024 Washington Rally

The rally will provide participants the chance to engage with members of Congress to discuss critical industry issues.

WashingtonRallyGraphic
HDAW 2024 Wraps Up with Record Attendance

The event set a new attendance record with an 11.8% increase from the previous year.

Heavy-Duty-Aftermarket-Week-2024

Other Posts

YANG, Mix & GenNext Host Leaders of Tomorrow at HDAW

This year, the event, meant for the under-45 crowd, included a program speaker and structured speed mentoring.

2024 Women in Auto Care Conference Schedule Released

The conference, themed “Innovate and Impact,” aims to provide an engaging and empowering leadership experience.

Northwood to Host Career Fair on Feb. 15

The fair allows companies to discuss job openings and internship opportunities and start identifying future talent, Northwood said.

Northwood-Career-Fair
Gallery: The Alliance 2023 Channel Partner Awards

Take a look at which suppliers were recognized at The Aftermarket Auto Parts Alliance Channel Partner awards banquet.

SMP-Training-Award-The-Alliance