When Yokohama Tire Corp. announced it was looking for “the ultimate Chelsea FC fan” in its “True Blue Fan Challenge” contest, Daniel E. put on his Chelsea beanie and shirt and started working on the winning entry.
His creative, clever short video beat out hundreds of entries to win him and a guest the grand prize: a trip to see the match between the 2015 English Premier League champion and Liverpool FC at the Rose Bowl in Pasadena on July 27. Chelsea won the match 1-0. Daniel also won $1,000 in spending money, tickets, hotel, airfare and a 2016-’17 Chelsea FC jersey signed by the first team squad.
“It was a great time and a rare experience,” said Daniel, who lives in Phoenix. “They even surprised me with an opportunity to attend the player training where I got to meet some of the players and it was a lot of fun. Thank you, Yokohama, for having the contest.”
“Daniel’s enthusiasm really did show us he’s a super true blue Chelsea fan,” said Alan Holtschneider, Yokohama director of marketing. “It was great to see so many fans enter and show us how passionate they are about the team. That’s what makes our partnership with Chelsea so rewarding.”
In addition to the grand prize, two second-place winners received a set of Yokohama tires and a Chelsea FC jersey, and 10 third-place winners won a Chelsea FC jersey. Yokohama is the official shirt partner with Chelsea FC.