Trico Products Corp. Becomes Official Sponsor Of Woodward Dream Cruise

Trico Products Corp. Becomes Official Sponsor Of Woodward Dream Cruise

The event attracts approximately 1.4 million spectators worldwide and features more than 40,000 classic cars including street rods, muscle cars, custom rides and collector vehicles.

Woodward Dream Cruise 2015 - LogoTrico Products Corp. has partnered with Advance Auto Parts for the second year as a gold sponsor for the 2015 Woodward Dream Cruise taking place Saturday, Aug. 15 in the Metro Detroit area. The TRICO display tent will be located at the corner of Coolidge Highway and Woodward Avenue in Royal Oak.

One of the world’s largest car shows, the Woodward Dream Cruise spans 16 miles following Woodward Avenue from Ferndale to Pontiac. The event attracts approximately 1.4 million spectators worldwide and features more than 40,000 classic cars including street rods, muscle cars, custom rides and collector vehicles.

“The Woodward Dream Cruise is the world’s largest one-day celebration of car culture and we’re happy to be a part of this event that showcases Detroit’s rich automotive heritage,” said Dawn Gonzalez, brand manager at Trico Products Corp. “The Dream Cruise gives us the chance to connect more than 1 million car enthusiasts with our wiper blade technologies and celebrate a love of all things automotive, from classic cars to modern trucks and SUVs.”

You May Also Like

Free Webinar Will Ignite Your Spark Plug Knowledge

In this free Counterman webinar, learn how to speak spark plug and tips for translating what’s on your parts screen to customer needs.

NGK-webinar

Do you speak spark plug? Most part numbers are a meaningless series of numbers and letters. But spark plugs have a language on the side of the box that can tell you what’s inside. Like any other language, there are dialects.

The nomenclature of spark plug part numbers can tell you everything from size (diameter and reach) to what materials are on the center and ground electrode. Like learning a new language, knowing how to translate spark plug numbers can open up a new way to inventory and sell spark plugs for counter professionals.

Gallery: MEMA Aftermarket’s Right-to-Repair Fly-In

MEMA said meetings with legislators and their staffs achieved support for The REPAIR Act vote on the House floor.

MEMA-Right-to-repair-fly-in
HD Repair Forum Advisory Board Welcomes New Members

The group’s annual conference will take place from April 24-27 at the Hyatt Regency in Frisco, Texas.

2024-HD-REpair-Forum
SEMA & PRI Announce 2024 Washington Rally

The rally will provide participants the chance to engage with members of Congress to discuss critical industry issues.

WashingtonRallyGraphic
HDAW 2024 Wraps Up with Record Attendance

The event set a new attendance record with an 11.8% increase from the previous year.

Heavy-Duty-Aftermarket-Week-2024

Other Posts

YANG, Mix & GenNext Host Leaders of Tomorrow at HDAW

This year, the event, meant for the under-45 crowd, included a program speaker and structured speed mentoring.

2024 Women in Auto Care Conference Schedule Released

The conference, themed “Innovate and Impact,” aims to provide an engaging and empowering leadership experience.

Northwood to Host Career Fair on Feb. 15

The fair allows companies to discuss job openings and internship opportunities and start identifying future talent, Northwood said.

Northwood-Career-Fair
Gallery: The Alliance 2023 Channel Partner Awards

Take a look at which suppliers were recognized at The Aftermarket Auto Parts Alliance Channel Partner awards banquet.

SMP-Training-Award-The-Alliance