Cellacore Inc., a provider of product information management (PIM) software, announced that ThyssenKrupp BILSTEIN of America Inc. has selected Product Desk to power and manage its online product catalog.

Product Desk is a web-based enterprise business application that is built specifically for the automotive industry. By standardizing product data on one enterprise platform, Product Desk offers real-time access to product data for improved search and delivery capabilities across automotive application and fitment data.

BILSTEIN will implement Product Desk as the foundation of its online catalog and customer ordering portal. The enhanced online catalog will go live in the early second quarter of 2017, allowing both end consumers and BILSTEIN dealers to find products faster with enhanced product content.

“Product Desk will allow us to manage our product data coming from multiple systems on the same platform that will drive our online catalog,” said Stan Demas, head of product management, ThyssenKrupp BILSTEIN of America Inc. “The technology and toolset behind Product Desk allows us to enhance our online catalog with new ways to search, [provide] enhanced digital asset content and have improved customer portal interactions to streamline product and sales information. Cellacore’s approach to product search powered by Product Desk is something we have not seen before in the automotive aftermarket industry.”

“Powering online product data catalogs is just one way companies can use Product Desk to revolutionize their business,” said Tony Minock, CEO and co-founder of Cellacore. “With the modern architecture of Product Desk, we can serve up product data, fitment application data and digital assets to any destination, including online catalogs, print catalogs and much more. We are empowering companies to take control of their product data and distribute it simply, accurately and easily.”

For more information about Product Desk and Cellacore’s services, visit cellacore.com.