IMR Inc.’s Repair Shop Tracking Study, conducted in 2015, showed that almost 60 percent of independent repair shops make warehouse distributors their first call when looking for brake parts for domestic vehicles.
“Almost six out of 10 of the independent repair shops we surveyed said their primary supplier for brakes parts is their WD,” said Bill Thompson, president and CEO of IMR Inc. “However, compared to filtration parts, more repair shops call the retailer first for brake parts than filtration parts. Over 37 percent of respondents said a retailer was their first choice for brake parts compared to 31.2 percent for filtration parts. These results tell us some independent repair shops do vary their supplier choice based on the specific part or product category.”
For more than 40 years, IMR Inc. has been an industry leader in automotive research and conducts syndicated and proprietary market research studies that focus on automotive parts and services, repair shops, technicians, accessories and vehicle technology trends. To find out how IMR research can help your business, call 800-654-1079, e-mail [email protected] or visit AutomotiveResearch.com.