Global information company The NPD Group Inc. has signed a market information services agreement with Nielsen, a leading global provider of information and insights into what consumers watch and buy, for retail market data within the U.S. automotive aftermarket. The market information licensed from Nielsen, which includes sales data from the food, drug and convenience store channels, will complement NPD’s existing automotive business, which covers the mass and automotive specialty channels, allowing NPD to deliver a complete view of the automotive aftermarket industry.
“Throughout NPD’s history of tracking automotive products and services, clients have expressed their desire for a more comprehensive view of product sales from additional channels. With this expansion, NPD will now offer two distinct services that will provide our clients with critical insight and information across the total industry,” said Dawn Zieren, president, Automotive, The NPD Group.
The new service, NPD’s Retail Tracking Service – Expanded Channels, will be launched this fall. It will include sales from food, drug and convenience store retailers provided by Nielsen, as well as sales from NPD’s participating dollar store partners, tracking 16 categories of automotive products sold at retail locations in the U.S. NPD currently tracks 26,000 retail locations, ranging from small specialty auto parts stores to mass chains, in its existing Retail Tracking Service.
NPD’s automotive information equips companies to uncover emerging trends, inform strategic planning, evaluate promotions, plan assortments, and refine distribution and marketing strategies.