The AAM Group, one of the largest program distribution groups in the SEMA marketplace, has announced Power Mail: a “do-it-for-me” marketing tool that allows businesses to reuse AAM’s professionally prepared content as their own and gives them the ability to create quick emails and social media posts with minimal effort. AAM says Power Mail addresses barriers of time, expertise and staffing – three reasons the company says automotive aftermarket retailers often cite for why they do not engage in their own marketing efforts.
Power Mail harnesses the power of AAM’s program blogs, which communicate new products, special manufacturer offers, and other content of industry interest. At the top of every blog are two links: Clip for Power Mail and Share for Social Media. The first allows users to copy and paste the HTML code or text and images of the blog directly into their own email, eliminating the need to research and write original content or understand web coding. The second provides a short URL that can be pasted directly into a social media platform like Facebook or Twitter, creating an instant post based on the blog in question. In addition, the blog archives are searchable, helping users to find content in one or more of the following categories:
- Rebate or promotion
- Special event