The Women in Auto Care selected TFI Envision Inc. as the winner of two Automotive Communications Awards in the categories: “Ad – Best Use of Graphic to Either Distribution/Retail or Technician/Repair Audience” and “B2B – YouTube Video.”
The awards were presented to Elizabeth Ball, president/creative director, and Mary Ellen Butkus, vice president of TFI Envision, at AAPEX 2017, held last month in Las Vegas.
The “Ad – Best Use of Graphic to Either Distribution/Retail or Technician/Repair Audience” award was for the Standard Motor Products Inc.’s Standard “The Turbocharger” Multi Channel Campaign.
TFI Envision created the turbocharger launch concept for Standard brand’s new diesel and gasoline turbochargers, by treating it like the premiere of a blockbuster movie. TFI Envision created a key visual of “THE TURBOCHARGER” – a robotic character created entirely out of Standard Brand turbo automotive parts. TFI said this larger than life character was created to represent the Standard brand domination in the automotive aftermarket turbocharger category.
The “B2B – YouTube Video” award was for the TFI Envision Inc. Standard “The Turbocharger” advertising campaign case study video, which highlights the above advertising campaign.
The Automotive Communications Awards were created by Women in Auto Care. The awards recognize companies and agencies that provide automotive information through outstanding advertising, marketing and public relations efforts.
