TFI Envision received a Bronze Award from The Telly Awards for outstanding achievement, featuring Standard Motor Products Inc.’s “SMP AAPEX 2016 Standard Turbocharger :30 TV spot.”
The Telly Awards is the premier award honoring the best in TV and cable, digital and streaming and non-broadcast productions. Its mission has been to strengthen the visual arts community by inspiring, promoting and supporting creativity. On average, The Telly Awards receives more than 13,000 entries yearly from all 50 states and five continents.
TFI Envision created an exciting turbocharger launch concept for Standard Brand’s new diesel and gasoline turbochargers, by treating it like the premiere of a blockbuster movie. TFI Envision created a key visual of “THE TURBOCHARGER,” a robotic character created entirely out of Standard Brand turbo automotive parts. TFI says this larger-than-life character represents the Standard Brand domination of the automotive aftermarket turbocharger category.
The TV spot was created for use at the AAPEX trade show in Las Vegas and coordinated with an entire campaign by TFI Envision, which included print and digital advertising, mobile billboards, trade show display panels and more.
The Telly Awards was founded in 1979 to honor excellence in local, regional and cable TV commercials. Non-broadcast video and TV program categories were soon added. Today, the Telly is one of the most sought-after awards by industry leaders, from large international firms to local production companies and ad agencies, according to TFI.
The judges consist of a group of highly qualified advertising, production and other creative professionals. They are from all regions of the United States, representing large and small firms including advertising agencies, TV stations, production houses and corporate video departments.
To view the winning video on YouTube, click here.
