sponsorships Archives - Page 2 of 3 - aftermarketNews
LIQUI MOLY Remains In Formula 1

German oil manufacturer signs three-year contract with the racing series – largest sponsorship in the company’s history.

LIQUI MOLY Remains Loyal To MercedesCup

The German lubricant specialist continues its sponsorship of the ATP tennis tournament.

Valvoline To Be An Official Partner Of The 2019 Gold Cup

The wide-ranging partnership grants Valvoline the ability to activate in each of Concacaf’s 15 Gold Cup markets.

LINE-X Commemorates 25th Anniversary By Sponsoring 16th Annual Lockheed Martin Armed Forces Bowl

LINE-X has been a major supporter of the Armed Forces Bowl for the past three consecutive years. As one of the most respected NCAA college bowl games, the 2018 Armed Forces Bowl features a showdown between the 22nd-ranked United States Military Academy’s Army Black Knights and the University of Houston Cougars.

Trends: How Much Value Does Your Business Get From Sponsored Events?

Sponsored event influence on new vehicle purchases has increased 300 percent in the past five years, according to Foresight Research. Could these numbers translate to auto parts and accessories?

Hercules Tires Announces Extended Sponsorship Agreement With Greg Wilson Racing 

As in past years, Hercules Tires’ strongman logo will be featured prominently on Wilson’s No. w20 car, as well as his racing suits, crew uniforms, trailer and driver’s merchandise. 

Berryman Products To Sponsor Stevens-Miller Racing In Trans Am TA2 For 2019

The agreement is for the primary branding of one car as well as one of the SMR team transporters for the 2019 season.

Hot Shot’s Secret Announces Winner Of 2018 NHRDA World Finals VIP Trip Giveaway

Steve and Faye Schwanger were recently the proud recipients of two VIP tickets to the NHRDA World Finals held on Oct. 12-13 in Ennis, Texas. The couple received as a grand prize a luxury box suite in the Texas Motorplex tower, two tickets for the year-end banquet, NHRDA and Hot Shot’s Secret swag, two round-trip flights, two night’s accommodations, a rental truck, two 2019 NHRDA memberships and much more.  

LIQUI MOLY Becomes Main Sponsor Of Four Hills Ski Jumping Tournament

The oil manufacturer is counting on the advertising effect of the ski jumping competition.

LIQUI MOLY Partners Up With The Chicago Bulls

The German oil manufacturer has signed a two-year advertising contract with the NBA team.

MAHLE Aftermarket Renews SAM Tech Sponsorship

MAHLE, a manufacturer and supplier of a wide range of performance automotive aftermarket products including Clevite and MAHLE Performance bearings, will supply the renowned vocational school with bearings throughout the year, which will be used during engine builds, testing and competition, for both domestic and import applications. 

Hot Wheels Car Care Products Takes The Lead As The Presenting Sponsor Of The Syracuse Nationals Car Show

As the “Official Appearance Product,” the brand will showcase $1.8 million in custom cars.