SpeeDee Oil Change & Auto Service Expands Digital Marketing Focus

SpeeDee Oil Change & Auto Service Expands Digital Marketing Focus

SpeeDee’s digital marketing efforts include the rejuvenation of a search engine marketing program that was first launched in 2006, a Facebook focus and an emphasis on video.

Over the past two years, SpeeDee Oil Change & Auto Service, a franchise-based full-service automotive care company with more than 150 locations, has increased focus on digital marketing initiatives to support the brand’s growth efforts.

SpeeDee - Oil - Logo“We have focused our marketing efforts on digital for quite some time now,” said Tara Jacobs, marketing manager for SpeeDee Oil Change & Auto Service. “We continue to refine our efforts to best meet the needs of our consumers and our franchisees and the response has been great.”

In 2015, SpeeDee Oil Change & Auto Service unveiled the “You’ll Love What We Can Do” campaign. The campaign is featured on broadcast and print mediums with support on digital platforms to reinforce messaging resulting in a stronger connection and heightened awareness among consumers. System-wide, digital focus accounts for approximately 35 percent of the total media spend with designated market areas differing slightly.

SpeeDee’s digital marketing efforts include the rejuvenation of a search engine marketing program that was first launched in 2006, a Facebook focus, emphasis on video stemming from the “You’ll Love What We Can Do” campaign and the recent launch of a reputation management program.

You May Also Like

Franchise Times Recognizes Take 5 Oil Change

Take 5 was recognized as the winner in the “Road Warriors” category of the Zor Awards.

Franchise Times recently recognized Take 5 Oil Change as the winner in the “Road Warriors” category of the Zor Awards.

Zor is an abbreviation of franchisor, and it’s the eighth year that the publication has given this award, which recognizes the best buys in franchising.

“We are extremely proud and honored to win this award from Franchise Times, which recognizes that Take 5 Oil Change is an incredible opportunity for franchisees,” said Danny Rivera, EVP and chief operating officer, Driven Brands. “We have built Take 5 Oil Change into a leader in the quick-lube space, with its simple operating model and great unit-level economics. We have a highly sophisticated franchise base, and many of our owners have multi-unit retail experience and are signing development agreements for multiple locations, which shows the power of our platform.”

Sun Auto Continues Growth in Houston

The winner of a Ford Bronco Sport giveaway was named as part of Sun Auto’s plans to invest in the community and show appreciation to its customers.

Sun Auto Continues Growth in Houston
Spark Car Wash Opens Fifth Location in Northeast

The new location “represents a milestone in Spark’s expansion and key progress toward its mission to modernize car washing with cutting-edge clean technology and membership-driven services in the Northeast region.”

Spark Car Wash
Tint World Recognized by Inc. Magazine

The company made the list of the Southeast region’s fastest-growing private companies.

Tint World Recognized by Inc. Magazine
BendPak Announces Full-Rise Scissor Lift Series

The BendPak SP-7XE Series provides the performance and undercarriage access of traditional two-post lifts in a more compact, space-saving package.

BendPak Announces Full-Rise Scissor Lift Series

Other Posts

Icahn Enterprises Announces Management & Financial Update

Andrew Teno has been appointed as CEO of Icahn Enterprises, and David Willetts will serve as CEO of Pep Boys.

Carl-Icahn
NexaMotion Group Continues Growth, Expansion Trajectory

NexaMotion is expanding product offerings and new locations at Transtar Industries and C&M Auto Parts.

NexaMotion Group Continues Growth, Expansion Trajectory
Eliminating Confusion with eReturns

Franco delves into eReturns, the solution he and his team have created to eliminate inconvenience in auto parts returns.

Jim Franco-Autologue-ereturns
Ziebart Ranks #150 in Entrepreneur’s Franchise 500

The ranking is up 19 spots from 2023, based on Ziebart’s performance in unit growth, financial strength and stability, and brand power.

Ziebart Ranks #150 in Entrepreneur's Franchise 500