Kim Coates and Mark Boone Jr., stars of the hit show “Sons of Anarchy,” are joining the 2016 Advance Auto Parts Rev It Up Tour, in partnership with Mobil 1, today (March 11) as part of Daytona Bike Week.
They are inviting fans to join them as they lead a 30-45 minute bike run from the Mobil 1 Performance Zone at Destination Daytona to the Advance Auto Parts store located at 52 N. Yonge Street in Ormond Beach, Florida. Participants will have the opportunity to receive giveaways, take photos and get autographs with the stars, as well as sign up for Speed Perks, the Advance Auto Parts rewards program where with every qualifying purchase, members receive a reward toward their next purchase.
“We’re excited to take Speed Perks on the road so we can share the benefits of our rewards program with a broader audience,” said Walter Scott, chief marketing officer, Advance Auto Parts. “In partnership with Mobil 1, Advance has created this fun and interactive Daytona Bike Week event, offering fans photo opportunities with Kim Coates and Mark Boone Jr., big savings on motorcycle maintenance items, live music, drinks and food.”
“Mobil 1 is excited to help bring Mark Boone Jr. and Kim Coates to Daytona Bike Week to ‘celebrate the ride’ during Advance Auto Parts Rev It Up Tour,” said Cassandra Clarke, retail marketing coordinator with ExxonMobil. “We hope fans and bikers enjoy this experience and, along the way, grab some Mobil 1 motorcycle oil to ensure their ride continues to operate at peak performance.
Kim Coates is best known for his role as Alexander Trager on the FX television series, “Sons of Anarchy.” In addition to his award-winning television and theater career, Coates has starred in more than 50 films, including “Black Hawk Down” and “Pearl Harbor.” With roles in six highly anticipated films out this year, Coates has established himself among Hollywood’s elite.
Mark Boone Jr. is a legendary actor having appeared in more than 100 feature films and 40 television shows, including “Batman Begins,” the new “Birth of a Nation,” and upcoming episodes of Fox’s “Last Man on Earth.” Boone found international acclaim as a main character on the hit FX series “Sons of Anarchy.”
The 2016 Advance Auto Parts Rev It Up Tour is supported by Interactions Consumer Experience Marketing.
Attendees can spread the word about the event on social media by using the hashtag #AAPRevItUp, and can follow the tour and get updates at: bit.ly/AAPRevItUpTour.