Standard Motor Products (SMP) reached out to TFI Envision Inc. to develop a new campaign for Standard Brand’s NEW diesel and gasoline turbochargers.

“As always, we want to ensure that this creative and message didn’t get lost in the clutter of other automotive aftermarket product campaigns. We created a key visual of “THE TURBOCHARGER” – a robotic character created entirely out of Standard Brand turbo automotive parts. This larger than life character represents the Standard Brand domination in the automotive aftermarket turbocharger category. You simply can’t ignore this guy,” said Roy Barker, strategy and content director at TFI Envision.

Utilized in a multi channel campaign that included print and animated digital ads; mobile billboards traveling the streets of Las Vegas during the AAPEX 2016 show; and on oversized trade show bags. TFI Envision also developed a 30-second TV spot for AAPEX TV. Watch the spot here.