2016 marks a milestone for Sherwin-Williams as it honors its 150th anniversary. Since 1866, Sherwin-Williams says it has strived to focus on seven ideals: integrity, people, service, quality, performance, innovation and growth. Today, not much has changed as the company looks to the values of its founding fathers, which continue to drive Sherwin-Williams success and strength in the market, according to the company.

Many of these ideals will be highlighted at the 2016 SEMA Show, as Sherwin-Williams Automotive Finishes celebrates its historic anniversary with a salute to the past and a look to the future of the vehicle refinish industry. The booth will feature images and examples of historic product advances the company has introduced, as well as how it is a direct distribution paint manufacturer that services the collision industry through more than 190 company-owned stores. Plus, its company trained Sherwin-Williams professionals provide expertise and best-in-class service directly to shops and shop owners.

According to the company, this all means Sherwin-Williams and its professionals can provide direct, in-shop support to independent and dealership collision facilities and a standardized platform for MSO’s looking for a consistent, repeatable and reliable experience across all markets.

The brand, however, is certainly “more than just great paint,” says the company. The booth will highlight how Sherwin-Williams Automotive Finishes helps collision repair shops increase revenue by offering a variety of training and on-site consulting services to help grow their business. Shop owners and managers want to be a place where customers come for expert, timely repairs while maximizing profitability by effectively getting vehicles through the facility. Sherwin-Williams says it understands that it takes more than just great products to maximize the potential and profitability of any shop. With this in mind, the company provides business-building programs like its EcoLean workshop series, shop impact assessments, collision repair design services, managed collision repair training and award-winning Vision 20-Groups.

Sherwin-Williams also will be showcasing the new Sherwin-Williams’ Dynamic Clearcoat CC200. The company says this is the launch of an entirely new category among premium clearcoats, and it offers superior appearance in half the time of a typical clearcoat. Delivering consistent premium appearance, without sacrificing productivity, this clearcoat is designed for any painter, application and repair environment. With a fast application time and quick, low-temp bake cycle, CC200 Dynamic Clearcoat will help improve any shop’s productivity and profit, according to Sherwin-Williams.

In kicking off the show, the brand will hold a press conference at 2 p.m. on Nov. 1 in the booth with a vehicle unveiling. The latter will feature NASCAR Sprint Cup Series driver Ricky Stenhouse Jr., who pilots the No. 17 Ford of Roush-Fenway Racing.

Sherwin-Williams, which is the Official Auto Paint of NASCAR, and Stenhouse Jr., will show off two unique Fords, both entered in SEMA’s 2016 the Battle of the Builders:

1965 Mustang Fastback – features the first-ever Roush Yates-built NASCAR Engine in a street car. The engine will produce 850 hp at 9000 rpm. The car is up for Muscle Machine of the Year in 2017.

1934 Ford Pickup – It’s a hot rod with sports car driving characteristics as it’s powered by a 620 hp LSX454 and features a custom built frame, bed, hood and lower half of the cab from scratch.

In addition to the special show cars, the Sherwin-Williams exhibit will feature daily booth giveaways for Yeti Tundra 45 coolers. One winner will be chosen each day.

Sherwin-Williams also will have several of its business consultants on-hand to provide expert insight on some of the most relevant and meaningful topics in the SCRS Repair Drive Education Series:

• Lee Rush – “Family Business Succession – The Family Component,” 9:30 a.m. on Tuesday, Nov. 1
• Mike Lanza – “The Future of Staffing – How to Find, Train and Pay Qualified People,” 12:30 p.m. on Wednesday, Nov. 2
• Lanza – “How to Find Open Capacity in any Body Shop,” 3 p.m. on Wednesday, Nov. 2
• Steven Feltovich – “Competing with the Talking Car – Virtual Steering,” 12:30 p.m. on Friday, Nov. 4

For more information about Sherwin-Williams Automotive Finishes, visit 2016 SEMA Show, Booth No. 10631 North Hall, sherwin-automotive.com or call 1-800-798-5872.