HOUSTON — Shell Oil Co. and Penske Corp. have announced a multi-year, cross-business alliance starting in the 2011 racing season. The new alliance will allow Shell and Pennzoil to expand their motorsports presence with primary sponsorship of 2004 NASCAR Sprint Cup Series champion Kurt Busch and the No. 22 car, as well as associate sponsorships promoting Shell V-Power with IZOD IndyCar Series drivers Helio Castroneves, Will Power and Ryan Briscoe.
The global business alliance provides an opportunity for Shell and Pennzoil to expand their presence not only within motorsports, but also as a preferred supplier of fuels, lubricants and related products to the Penske organization. Beginning in 2011, Shell and Pennzoil will be the "Official Fuel and Motor Oil Supplier" to the Penske organization in the U.S. Both organizations say they will look to extend their alliance with business development opportunities in several other countries.
As part of the alliance, Pennzoil will become the "Official Motor Oil" of Penske Racing in 2011, which includes all of its entries in the NASCAR Sprint Cup and Nationwide Series as well as the IZOD IndyCar Series.