Driven Performance Brands Acquired By Sentinel Partners

Sentinel Capital Partners Acquires Driven Performance Brands

The company’s products are marketed under five leading brands: Flowmaster, B&M Racing and Performance, Hurst Shifters, Hurst Driveline Conversions and Dinan Engineering.

Sentinel Capital Partners - LogoSentinel Capital Partners, a private equity firm that invests in promising companies at the lower end of the middle market, has acquired Driven Performance Brands (DPB), a designer, manufacturer and marketer of specialty automotive aftermarket performance products for car and truck enthusiasts. Terms of the deal were not disclosed.

DPB offers a variety of products for automotive lifestyle enthusiasts. DPB’s product line touches almost every part of the undercar, according to Sentinel – from exhaust to transmission, drivetrain and electronic tuning products, and is marketed under five leading brands: Flowmaster, B&M Racing and Performance, Hurst Shifters, Hurst Driveline Conversions and Dinan Engineering. DPB sells through online specialty retailers, warehouse distributors, auto dealers, traditional auto parts retailers and OEMs, as well as directly to consumers. Founded in 1953, the company is headquartered in Santa Rosa, California.

“DPB is a strong, consumer-focused company with a portfolio of iconic brands and an unmatched distribution network,” said Jim Coady, a partner at Sentinel. “As a result of significant past investments in systems and infrastructure, DPB is an excellent platform for industry consolidation and organic growth. We’re very excited about this investment and the opportunity to work with DPB’s talented management team.”

“We are very pleased to partner with Sentinel as we set our course toward future success,” said DPB CEO Brian Appelgate. “DPB benefits from highly favorable market dynamics. We operate in a large and fragmented industry, yet we sell to a committed and loyal customer base of devoted automotive enthusiasts. The appeal of our products has an intangible quality and we are extremely well positioned to add similarly compelling brands to our portfolio.”

Sentinel has broad experience investing in specialty consumer businesses. Current and prior investments include: Hollander Sleep Products (specialty bedding); Spinrite (craft yarn); Strategic Partners (medical uniforms); and WellSpring Pharmaceutical (OTC products). Sentinel also has specific experience investing in the automotive aftermarket through its investments in Cottman Transmission (transmission repair centers) and Vintage Parts (distribution of slow moving automotive OEM parts).

You May Also Like

BendPak Partners with Expert Automotive Equipment

Expert Automotive will distribute a range of BendPak products, including car lifts, tire changers and wheel balancers.

BendPak Partners with Expert Automotive Equipment

BendPak has entered a strategic partnership with Expert Automotive Equipment to be the primary distributor for all BendPak brands and products in the Las Vegas Valley. BendPak said this collaboration marks a significant milestone for both companies, combining BendPak’s expertise in automotive lifts, wheel service equipment and shop equipment with Expert Automotive Equipment’s commitment to providing products and services to the automotive industry.

BorgWarner Announces Plan to Reduce Supply Chain Emissions

A partnership with Manufacture 2030 will support BorgWarner in reaching its Scope 3 emissions reduction goal.

BorgWarner Announces Plan to Reduce Supply Chain Emissions
Mevotech Releases 237 New Chassis, Control Arm, Wheel End Parts

The release boosts coverage for domestic and import passenger vehicles, pickup trucks, SUVs and EVs up to model year 2023.

Mevotech Releases 237 New Chassis, Control Arm, Wheel End Parts
Standard Motor Products Expands PAC-Kit Program

They are prepackaged A/C kits assembled and shipped in one package with everything customers need to perform a successful A/C repair.

Standard Motor Products Expands PAC-Kit Program
Dana Recognized as One of World’s Most Ethical Companies

Dana was recognized for a second consecutive year.

Other Posts

AMSOIL Introduces New OE 0W-40 100% Synthetic Motor Oil

The new OE 0W-40 is primarily for newer RAM HD trucks equipped with the 6.4-liter Hemi engine.

AMSOIL 0W40 synthetic motor oil
Schrader Launches 6 OE Replacement TPMS Sensors

Application coverage for the new release includes Toyota, Lexus, Hyundai, Kia, Mazda, Chrysler, Dodge, Land Rover, Lotus, Ford and Lincoln.

Schrader Launches 6 New OE Replacement TPMS Sensors
Titan International, Inc. Acquires Carlstar Group LLC

The acquisition is expected to enhance Titan’s customer relationships and diversify its product portfolio.

automotive aftermarket M&A
The Skinny on Scope 1, 2 & 3 Emissions 

It’s a way of categorizing the different kinds of carbon emissions a company creates in its own operations and in its wider value chain.

The Skinny on Scope 1, 2 & 3 Emissions