DIAMOND BAR, Calif. SEMA Show exhibitors are making their marks, as they begin selecting the location for their booths during the Priority Booth Selection Process. The two-week process, running May 2-15, begins with exhibitors in North and Central Halls, followed by those in upper and lower South Halls. During this time, the floor plan will be updated every 30 minutes to reflect where exhibitors will be during the actual event, which takes place Nov. 5-8 in Las Vegas.
Attendees are invited to visit www.SEMAShow.com and watch as the floor plan is updated to see what companies are exhibiting, and where their booths will be.
"The floor plan is updated throughout the process so that exhibitors can monitor the space, and know where the available spaces are when it’s their time to choose,” said Tom Gattuso, SEMA director of trade shows. “However, that floor plan is a valuable tool for attendees who want to see who’s exhibiting and where they will be during the event."
Ninety-one percent of buyers base their decision on whether to attend the SEMA Show partly on what companies are exhibiting. While the online floor plan helps buyers see what 2,000 companies are signed up to exhibit, only 21 percent of buyers are attracted to an exhibitor’s booth based on its location. The top factors influencing a buyer’s decision to visit a booth are product displays (89 percent), vehicle displays (60 percent), demonstrations (56 percent) and the layout of design of the booth (47 percent). Additional exhibitors will continue to be added to the website as the show approaches; companies are able to sign up to exhibit anytime by visiting www.SEMAShow.com/buyabooth.
To learn more about the 2013 SEMA Show, visit www.SEMAShow.com.