MIDLAND, Mich. – One of the challenges every aftermarket company faces is how to get their new employees to understand the industry. The University of the Aftermarket’s “Aftermarket 101” program addresses this need as it defines and demystifies the industry for new aftermarket hires. Seats are still available for the next class, which will be held May 29-30 at Federal-Mogul headquarters in Southfield, Mich.
 
Typically, attendees have less than one year in the industry and represent a diverse range of job functions and companies. During the day-and-a-half program, participants will be exposed to key information about the aftermarket, its history, scope, market channels, customers and trends.
 
Specific subjects include:
 
•           Industry Basics, Channels and Terminology            
•           History of the Aftermarket    
•           Current State of the Aftermarket      
•           The Global Aftermarket                    
•           Distribution: Structure and Trends                
•           Service Dealer Challenges and Opportunities          
•           Macro Trends: The Big Picture                                
•           Field Trip to Visit a Two-Step WD
•           Networking Opportunities
 
The class is open to all new employees in the automotive or heavy-duty aftermarket, in all market segments and job titles.
 
Registration is $650 for both days and includes lunch and all materials. To register, visit www.universityoftheaftermarket.com, click “Course Calendar” and then choose the May 29-30 “Aftermarket Overview” program, or call 800-551-2881. Special rates apply for companies sending more than three employees. Additionally, for those requiring travel to the event, special hotel rates have been negotiated near Federal Mogul. Contact the University of the Aftermarket for more details.
 
Participants will receive 1.2 credits toward completion of their Automotive Aftermarket Professional (AAP) or Master Automotive Aftermarket Professional (MAAP) designations.