Automakers Cut Sports Sponsorships
Chrysler, GM and Ford have all announced reductions in sports sponsorships as a result of the weakening economy.
DENSO Announces Motorsports Sponsorships for 2008
KARIYA, Japan – DENSO has announced its motorsports sponsorship plan for the 2008 season. DENSO will continue to sponsor teams participating in the world’s top motor sports including FIA Formula One World Championship, FIA World Rally and FIM Road Racing World Championship. DENSO will also support Toyota Team SARD and Super GT. "We hope to
DENSO Announces 2005 Motorsports Sponsorships
DENSO Corp. has announced its motorsports sponsorship plan for the 2005 season. The company has been sponsoring motorsports since 1971. This year, DENSO is adding to the products supplied to motor sports teams with a new compact alternator for Panasonic Toyota Racing in Formula 1 and spark plugs to the Subaru World Rally Team in the World Rally Championship.
Maxxis Announces Sports Sponsorships
In conjunction with its global branding efforts, international tire manufacturer Maxxis International has become the “The Official Tire of the Houston Rockets.” The sponsorship agreement remains in effect for the balance of the 2004 NBA season. Maxxis has also announced its sponsorship of LPGA Tour Golfer Candie Kung for the 2004 LPGA season.
DENSO Increases Motorsports Sponsorships for 2004
Japan-based DENSO Corp. has announced it will co-sponsor two new teams for the 2004 racing season — Panasonic Toyota Racing team in Formula One (F1), and Subaru World Rally team. DENSO will also continue to support the Panasonic Toyota Racing team as a technical sponsor.
Speedway Motorsports Names 2 to New Leadership Positions
Rob Ramage promoted to SVP of gov. relations, dep. counsel for Speedway Motorsports; Mark Faber named EVP & GM of Texas Motor Speedway.
Dayco Announces More Than 20 Racing Sponsorships for 2022
The company will provide high-performance products and tech support for teams in drag, drift and snowcross.
Lucas Oil Founder Named to Missouri Sports Hall of Fame
Forrest Lucas is recognized for his contributions to the automotive industry and sports.
MEYLE Kicks Off 2021 Motorsports Season
MEYLE starts the 2021 racing season with two sponsorships and, for the first time, a vehicle in a special MEYLE design.
Dayco Heats Up Drag Racing Scene With Team Sponsorships
Company also testing new 8mm blower belt technology.
