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Gates Announces 2016 G-Force Sponsorships

Sponsored racers represent a variety of winter, off-road and dirt powersports racing categories,­ including snowmobiling, snowmobile drag, snowmobile cross-country, ATV, side-by-side and CVT.

10 OEMs Commit To Record Training, Sponsorships And Exhibits At NACE | CARS 2016

In addition to sponsorship and exhibit commitments, several automakers will be offering specialty training, including launches of all new programs.

New ANCO Wipers Online Contest To Award $10,000 In Sponsorships To Youth Hockey Teams

The ANCO “Future Hockey Stars” contest enables youth hockey teams to compete for sponsorships by visiting www.ANCOWipers.com and posting 2-minute video entries. Federal-Mogul will award a $1,000 ANCO Future Hockey Stars sponsorship to each of five finalist teams and an additional $5,000 grand-prize team sponsorship to one of the finalists based in part on votes cast by consumers who visit the ANCO website.

Axalta Launches Blog To Promote Racing Sponsorships

With the inception of Fast Talk, blog fans will have an opportunity to meet and get to know Axalta Racing Girl, whose writings will provide commentary and opinions. This virtual character seeks to engage with racing fans and appeal to a wide demographic.

$125,000 In Champion Racing Sponsorships Available Through 2014 ‘Search For A Champion’ Contest

Iconic Champion spark plug, wipers and chemicals brand to award 15 sponsorship packages to grassroots racers through contest at www.AlwaysaChampion.com.

$100,000 in Available Racing Sponsorships, Free Kevin Harvick Items, Product Updates and More Featured on New Champion Website

Federal-Mogul says AlwaysaChampion.com ties together “legendary accomplishments of Champion Spark Plugs with new ‘Performance Driven’ technologies and programs.”

Roush Fenway Racing Rolls Out ROI Measurement Service to Track Performance and Add Value to NASCAR Sponsorships

RoushFenwayOnTrack, an exclusive ROI measurement package, will “fundamentally change the way NASCAR sponsorships are structured,” the company says.

WIX Filters Announces NHRA Team Sponsorships

Sponsorship of Cruz Pedregon Racing and Tony Pedregon Racing mark WIX’s entrance into “big-time” drag racing.

Sponsorships Available for Virtual Aftermarket eForum

Feb. 2 web event and 90-day archives offer cost-effective web marketing, according to event organizers.

Automakers Cut Sports Sponsorships

Chrysler, GM and Ford have all announced reductions in sports sponsorships as a result of the weakening economy.