Yokohama Tire Enhances ADVANTAGE Program For Dealers
This is the most comprehensive overhaul of the program since it was established in 2003.
Yokohama Tire Wins Two GOOD DESIGN Awards
Yokohama Tire recently earned two awards for its GEOLANDAR tire products. The extreme all-terrain GEOLANDAR X-AT and the performance SUV/crossover GEOLANDAR X-CV each won 2019 GOOD DESIGN awards in the transportation category from The Chicago Athenaeum.
Yokohama Tire’s New RS02 Radial Snow Tire Delivers Enhanced Traction For G-2 Graders
Available in size 14.00R24, the RS02 offers “more bite on the ice,” according to Tom Clauer, Yokohama Tire senior manager of commercial and OTR product planning.
Yokohama’s Bruce Besancon To Keynote 2020 Off-The-Road Tire Conference
The topic of Besancon’s speech, scheduled for Friday, Feb. 21, will be “Predicting the Future of OTR Tires by Looking at the Past and Present.”
Yokohama Tire Named Exclusive Tire Provider And Title Sponsor For 2020 Porsche Race Series
Yokohama Tire, Competent Motorsport and Porsche Motorsport North America (PMNA) are partnering on two Porsche-specific race series in 2020.
Yokohama Tire To Increase Prices Up To 5 Percent On Consumer Replacement Tires, Effective Nov. 1
Yokohama Tire Corp. announced it will implement a price increase of up to 5 percent on its consumer replacement tires sold in the U.S., effective Nov. 1.
Keystone Automotive Operations, Yokohama Tire Corp. Offer New Rewards Program For Jobbers
The Yokohama Off-Road Tire Experience (YOTE) Rewards Program is an ongoing opportunity, permitting jobbers to sign up during any sales quarter with special quarterly goals that offer a variety of sales credits, collateral promotional items and complementary point-of-sale materials.
Yokohama Tire Goes ‘Off The Road’ With New National Rebate Offer
The offer includes three of Yokohama’s hottest off-road treads: the GEOLANDAR X-AT, GEOLANDAR X-MT and GEOLANDAR M/T G003.
Yokohama Tire Returns To The ‘Race To Clouds’ As Sponsor And Exclusive Tire Provider For The Porsche Pikes Peak Division
The tiremaker has 15 drivers competing in four classes – including returning champions David Donohue and Travis Pastrana.
Yokohama Tire Honored With Subaru Supplier Award
According to Subaru of Indiana Automotive, the criteria for the Excellent Performance award is “achievement of SIA targets for safety, quality, cost and delivery.”
