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Yokohama Tire Earns Third Consecutive Subaru Supplier Award

This earned the tiremaker a spot in in the prestigious Superior Excellent Performance category.

Yokohama Tire’s Summer Rebate Rolls Through July 5

From now through July 5, consumers can earn up to $70 in the form of a Yokohama Visa Prepaid card or a Visa Virtual Account after purchasing a set of four select Yokohama tires.

Yokohama Tire’s ADVAN Apex Wins iF Design Award

The Apex, which won in iF Design’s product category, highlights Yokohama’s decades-long UHP heritage.

Yokohama Tire Enhances ADVANTAGE Program For Dealers

This is the most comprehensive overhaul of the program since it was established in 2003.

Yokohama Tire Wins Two GOOD DESIGN Awards

Yokohama Tire recently earned two awards for its GEOLANDAR tire products. The extreme all-terrain GEOLANDAR X-AT and the performance SUV/crossover GEOLANDAR X-CV each won 2019 GOOD DESIGN awards in the transportation category from The Chicago Athenaeum.

Yokohama Tire’s New RS02 Radial Snow Tire Delivers Enhanced Traction For G-2 Graders

Available in size 14.00R24, the RS02 offers “more bite on the ice,” according to Tom Clauer, Yokohama Tire senior manager of commercial and OTR product planning.

Yokohama Tire Named Exclusive Tire Provider And Title Sponsor For 2020 Porsche Race Series

Yokohama Tire, Competent Motorsport and Porsche Motorsport North America (PMNA) are partnering on two Porsche-specific race series in 2020.

Yokohama Tire To Increase Prices Up To 5 Percent On Consumer Replacement Tires, Effective Nov. 1

Yokohama Tire Corp. announced it will implement a price increase of up to 5 percent on its consumer replacement tires sold in the U.S., effective Nov. 1.

Keystone Automotive Operations, Yokohama Tire Corp. Offer New Rewards Program For Jobbers

The Yokohama Off-Road Tire Experience (YOTE) Rewards Program is an ongoing opportunity, permitting jobbers to sign up during any sales quarter with special quarterly goals that offer a variety of sales credits, collateral promotional items and complementary point-of-sale materials.

Yokohama Tire Goes ‘Off The Road’ With New National Rebate Offer

The offer includes three of Yokohama’s hottest off-road treads: the GEOLANDAR X-AT, GEOLANDAR X-MT and GEOLANDAR M/T G003.