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Delphi To Unveil New Digital Customer Experiences At AAPEX 2017

The experiential displays available for attendees to explore are an auto parts app and the “Clean the Tank” Virtual Reality Experience.

AAPEX Technology Intersection To Provide View Of The Future

Companies exhibiting in this area will have the opportunity to use virtual reality, simulators and other interactive interfaces to demonstrate future, innovative automotive technologies that are not currently available in the aftermarket.

Guest Commentary: Creating Extraordinary Customer Experiences With Technology

Virtual Reality can give consumers the opportunity to experience products and services in life-like interactions and demonstrations. With VR, marketers can offer their customers a chance to feel like they already own the product or have purchased the service.

Guest Commentary: AV Scenarios – A Game For All People In The Auto Aftermarket

Following up on his Jan. 30 editorial on Augmented and Virtual Reality, Schwartz Advisors Managing Partner Derek Kaufman outlines in this guest commentary a few very plausible scenarios for implementing AV in the automotive world here and now.

AMN To Present Article Series From Schwartz Advisors

Articles for this new series will range from such topics as autonomous vehicles and virtual reality to distribution and inventory management. The guest commentaries will be authored by Pete Kornafel, a partner with SA, and Derek Kaufman, a managing partner in the business.

Goodyear’s Eagle-360 Named One Of 2016’s Best Inventions By Time Magazine

This year’s list includes 25 inventions, which in addition to Goodyear’s Eagle-360 concept, includes a virtual reality headset, shoes that lace themselves, a solar roof collaboration between Tesla and SolarCity and the Chevy Bolt electric vehicle.

AASA Tech Conference: Using 3-D Visualization To Transform The Aftermarket

The 2015 AASA Technology Conference will offer a firsthand look at uses of augmented and virtual reality in the automotive realm.

Bosch Takes Xperience Mobile Tour Directly To Automotive Sales And Service Professionals

Automotive sales and service professionals learn about Bosch advanced engine management and braking systems via product interaction and a virtual reality experience.

Continental Tire Opens Retread Solutions Center in South Carolina

The company said it hopes to uncover new improvements and technologies to innovate the retread process.

Continental Tire Opens Retread Solutions Center in South Carolina
Marelli Presents New Interior Innovation Center

The location is implementing three key initiatives inspired by the theme, “What’s next? Innovation for the new era.” 

Marelli presents its new Interior Innovation Center