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Ferrari Names Chief Racing Revenue Officer

Lorenzo Giorgetti joins Ferrari from AC Milan, where he was chief commercial officer.

VP Racing Fuels Announces New Identity

VP will immediately begin transitioning to the “VP Racing” moniker and a refreshed logo. 

ASE Partners with Michael Lewis for IMSA Racing Series

Throughout the 2023 season, the ASE logo will be displayed prominently on Lewis’s race gear.

VP Racing Launches EcoGen Renewable Fuel

EcoGen is the renewable, non-alcohol alternative to ethanol and butanol-based fuels found at the pump.

Radford Racing, Petersen Auto. Museum Collab on Rally Event

After a ride from the Petersen in LA, participants will enjoy an immersive track experience at Radford Racing School.

Dayco Signs Partnership with Tony Stewart Racing in NHRA

Dayco will supply 3-time Funny Car champ Matt Hagan & 10-time Top Fuel event winner Leah Pruett with its 11mm blower belt.

First Brands Opens 2023 Spring/Summer Racing Sponsorship

StopTech, Autolite, Raybestos and FRAM will provide support to teams that are selected for racing sponsorships.

VP Racing Fuels Names Kevin Temple VP, Branded Retail

Ben Dolan assumes new product management role.

VP Racing Expands Licensing Program in the UK and Europe 

The company has partnered with Kustom Yard Ltd., a UK-based licensee, and distributor of automotive lifestyle products.

VP Racing Announces a New Entitlement Sponsorship

VP Racing will support the inaugural IMSA VP Racing Sportscar Challenge.