IMR Inc. Launches New Website At AutomotiveResearch.com
The newly redesigned website was created to serve as a valuable resource for every industry professional who wants to help grow their company’s business, says IMR.
Executive Interview With Bill Thompson, CEO of IMR Inc.
Bill Thompson serves as the CEO of IMR Inc. He acquired the company in 2003 after recognizing the extraordinary potential in both the amount of research the company performs and the volume of data it collects. While at IMR, Thompson has led the way into new research venues, as well as developed new and innovative ways of using IMR’s data for a variety of automotive customers. Under his leadership, the company continues to grow its portfolio of automotive research products and services. In this AMN Executive Interview, Thompson sheds some light on expectations for the overall health and growth of the automotive aftermarket in the coming years. He also discusses the trends he’s seeing in his firm’s aftermarket research.
The Pulse: IMR Research On DIY Parts Purchases
In the majority of cases, the DIYers themselves make their own decisions.
The Pulse: IMR Research On Consumer Brake Parts Purchases
In a recent study from IMR Inc., DIY consumers report whether they called stores, visited stores or visited websites prior to purchasing a part. In this instance, we look specifically at brake parts.
IMR Offers New Repair Shop Syndicated Research
Data can help aftermarket companies focus on technician customers’ needs, says IMR.
IMR Inc. Offers 2012 Repair Shop Syndicated Research
IMR’s monthly reports supply an overview of what is happening in shops across the country with information supplied directly from the shops. IMR supplies essential information such as average number of technicians and bays in each shop, the average number of vehicles serviced and the average dollar value of repair orders.
IMR Inc. Opens Latin American Division
Studies such as brand awareness, parts purchasing habits and decision process studies will be a focus of this division, in addition to IMR’s other research capabilities.
IMR Inc. Offers Technician Decision Process Study
Study focuses on parts purchasing behavior, thoughts and opinions.
Replacement Rate Data Important to Key Business Decisions, Says IMR
IMR’s Replacement Rate Data can be combined with Experian Automotive’s AutoCount Vehicles in Operation data to help aftermarket companies make better “build or buy” assortment planning and product obsolescence decisions.
IMR to Sponsor 2011 ‘St. Paddy’s Day 5K’
Proceeds from the annual race benefit DuPage Senior Citizens Council. “One of my goals when I started IMR was to be an active member of the community,” said Bill Thompson, president and CEO of IMR Inc. “The annual St. Paddy’s Day 5K is a great community event that benefits a wonderful organization, the DuPage Senior Citizens Council. The council does tremendous things to help senior citizens in the Western suburbs of Chicago. It will be a fun day for a great cause and IMR is honored to be part of it.”