IMR Insight Now Available: Independent Auto Repair Shops’ Biggest Competitors
IMR asked independent automotive repair shops who they perceive to be their biggest competitors. Their views of their top competitors are very consistent with channel share metrics tracked by IMR.
IMR Releases Insight On How Repair Shops Are Investing
More than 88 percent of repair shops are currently making investments to be more competitive.
IMR Insight Now Available: Understanding Millennial DIYers
This latest IMR Insight focuses on what influences millennials’ purchasing decisions, as well as their opinions and attitudes about media, brands and shopping.
Latest IMR Insight Looks At Satisfaction With First-Call Suppliers
Looking at how satisfied shops are with their first-call suppliers and the reasons why they would consider switching, this IMR Insight can be accessed by visiting the IMR website.
IMR Insight Report Shows Consumers Are Delaying Vehicle Routine Maintenance
Consumers who own used vehicles, vehicles eight years or older and millennials are significantly more likely than their counterparts to delay routine maintenance.
IMR Insight: Threats To The General Repair Shop Business
The cost of tools and equipment required to service late-model vehicles and advanced technology on newer vehicles nearly tied for the highest threats to general repair shops overall.
Claritas’ PRIZM Premier Data Now Integrated Into IMR Consumer Automotive Research
This unique research provides a clear view of consumers’ automotive parts and service purchases, lifestyles, behaviors and preferences, according to IMR.
Peter Ruggirello Joins IMR Inc. As Sales Manager
Before assuming his new role at IMR, Ruggirello served as a senior account manager at IHS. Prior to his time at IHS, Ruggirello spent 14 years at R.L. Polk & Co., working as a senior account manager where he consistently exceeded sales targets and worked on the development of key strategic accounts.
IMR Inc. Now Tracking Delayed Vehicle Maintenance
The new IMR Delayed Maintenance Research provides in-depth information on such topics as which specific repairs are being delayed and the primary reasons for postponing service.
Axalta Reveals New Global Brand Identity For Imron Polyurethane
The company says the new brand logo symbolizes the attributes of Imron coatings.
