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IMR Offers a Research Solution for the DIY Market

IMR has announced the availability of a new research solution to help companies understand do-it-yourself (DIY) consumers. Titled, “DIY – Consumer Decision Process,” this new custom research solution allows companies to target DIYers profiled in the IMR Continuing Consumer Auto Maintenance Survey (CCAMS) and provides deep insights into the choices they make when buying certain parts, whether in front of or behind the counter.

The Pulse: IMR Data Reveals Technician Source Trends for Import Parts

Each week, The Pulse provides insight into the buying, sourcing and brand-loyalty habits of counter professionals and professional technicians. This week, using data from Industrial Marketing Research’s (IMR) recent Installer Survey, we look at technician sourcing habits for import parts.

IMR Consumer and Technician Behavior Data to be Presented in Upcoming Counterman Issues

Using Industrial Marketing Research (IMR) data, Counterman magazine will present two separate profiles of consumer and technician sourcing behaviors. The magazine profiles, called the Consumer Aftermarket Behavior Study (CABS) and the Technician Aftermarket Behavior Study (TABS), will debut in the May and November issues, respectively, of Counterman magazine. Presented data will reveal consumer and technician sourcing habits and trends on a category-by-category basis. Additional data points will be presented in follow-up articles on aftermarketNews.com, Counterman’s online news partner.

Babcox Publications and IMR Announce New Research Partnership

Babcox Publications and Industrial Marketing Research (IMR), a provider of market intelligence and data for the automotive industry, have announced a new exclusive partnership, through which Babcox will present IMR Automotive Research data through its various publications. Beginning this year, IMR research will be presented to the automotive aftermarket industry via Babcox’s print and electronic publications including Counterman magazine, ImportCar magazine, Underhood Service magazine, Brake & Front End magazine and aftermarketNews.com.

Auto Care Association Releases Auto Care Factbook 2019 And Auto Care Factbook & Lang Annual 2019

“This edition of the Auto Care Factbook highlights many upward trends we are seeing in today’s $392 billion auto care industry,” said Bill Hanvey, president and CEO, Auto Care Association.

The Pulse: Where Independent Repair Shops Source Filtration Products For Asian Vehicles

As it was with domestic vehicles, nearly two-thirds of independent repair shops call their warehouse distributors (WDs) first when they are looking for filtration parts for Asian vehicles.

The Pulse: How Shops Source Filtration Parts For Domestic Vehicles

This week in “The Pulse,” we highlight new data from IMR Automotive Research looking at where independent repair shops turn to when sourcing filtration parts for domestic vehicles.

Auto Care, MEMA Aftermarket Release 2023 Joint EV Report

The report shows that BEV sales are projected to account for 9% of total US light vehicles sales in 2023.

Joint EV Trends Forecast 2023 Auto Care MEMA
AASA, Auto Care Association Release 2022 Joint Trends Reports

The reports provide forecasts and analysis of trends driving change in electrification and e-commerce.

Cooper Standard CSR Report Highlights Key Priorities 

Titled “Together,” the Report’s theme is intended to reflect the company’s updated purpose statement, “Creating Sustainable Solutions Together.”