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IMR Offers New Repair Shop Syndicated Research

Data can help aftermarket companies focus on technician customers’ needs, says IMR.

IMR Inc. Offers 2012 Repair Shop Syndicated Research

IMR’s monthly reports supply an overview of what is happening in shops across the country with information supplied directly from the shops. IMR supplies essential information such as average number of technicians and bays in each shop, the average number of vehicles serviced and the average dollar value of repair orders.

AASA VisCon 2011: Compelling Insights for the Next Decade

The “AASA VisCon” event, held at the Hyatt Regency O’Hare in Chicago, promised to offer “compelling insights for the next decade,” through a number of presentations and panel discussions on the key issues impacting the supplier industry today.

IMR Inc. Offers Technician Decision Process Study

Study focuses on parts purchasing behavior, thoughts and opinions.

IMR Inc. Renews Partnership with Automotive Aftermarket Suppliers Association

Company serves as primary sponsor of 2010-2011 ‘Automotive Aftermarket Status Report.’

IMR Offers New Tool and Equipment Tracking Study

Study focuses on tool and equipment purchasing habits.

IMR Study on DIY Decision Process on Brake Shoes and Pads Now Available

WESTMONT, Ill. – IMR Inc. has announced the availability of its new Do-It-Yourself (DIY) Decision Process Study on Brake Shoes and Pads. Among the key findings of the study is that 70 percent of DIYers decide where to buy first, according to IMR President and CEO Bill Thompson. “Our latest study on brake shoes and

IMR and Counterman Magazine Partner to Produce Second Annual Consumer Aftermarket Behavior Study

For the second year in a row, Counterman magazine has partnered with IMR, Inc. to provide profiles of consumer and technician product sourcing trends. Research for this year’s report has been compiled in the Consumer Aftermarket Behavior Study (CABS), which can be seen in the May issue of Counterman. Counterman magazine is read by more than 45,000 parts store, warehouse distribution and headquarter professionals each month.

IMR Releases DIY Decision Process Study on Oil Filters

Westmont, Ill. – IMR Inc., formerly known as Industrial Market Research, has announced the availability of its new Do-It-Yourself (DIY) Decision Process Study on Oil Filters. The study goes beyond the basics to include data on what influences buyers’ purchasing decisions. IMR’s vast depth of research results, stretching back many years, provides trendable, statistically reliable

Executive Interview with Bill Thompson, President of IMR

Bill Thompson is the president of IMR. He joined the company in 2003 and immediately recognized the extraordinary potential in both the amount of research the company does, and the volume of data it collects. As a result, he has led the way into innovative new research venues, and developed new ways of using the data for a variety of automotive customers. Among the places IMR data can be seen is the weekly research article “The Pulse,” published every Friday on aftermarketNews. Under his leadership, the company continues to grow its portfolio of aftermarket research products and services. Bill is currently a member of the AASA, AAIA and SEMA and currently sits on the AAIA market research committee. In this exclusive Executive Interview, Thompson explains the role of IMR in the aftermarket and how market research data can provide companies with the competitive edge.