LUXEMBOURG – SAF-HOLLAND S.A., a leading supplier for the global truck and trailer industry, has announced it is strengthening its business in the Middle East as well as North and Central Africa, through the founding of a new subsidiary in Dubai.

The region has developed into one of SAF-HOLLAND’s most important markets, the company says. Marc Rauchmann, who previously worked for the SAF-HOLLAND aftermarket business unit, will serve as the company’s managing director.

“Our strengthened presence in the Middle East and Africa will improve order-to-delivery lead times, parts availability and lead to better back-order recovery. All of this will result in enhanced customer support,” said Alexander Geis, president of the SAF-HOLLAND aftermarket business unit.

With the new regional setup, SAF-HOLLAND says its customers will have the opportunity to communicate in their native language and access local training facilities, enjoy local business hours and local ways of working, with quick responses to customer requests.