Royal Purple has launched the “The Royal Purple Treatment” Sweepstakes offering enthusiasts the opportunity to win an all-expenses-paid trip to attend the 2015 SEMA Show on Nov. 3-6 in Las Vegas as a guest of Royal Purple. The trip also includes VIP access to the Red Bull Global Rallycross championship on Nov. 4.

From July 24 through Sept. 30, enthusiasts can enter the sweepstakes by completing an online entry form at GetTheRoyalTreatment.com. The first 500 fans also are automatically entered into the sweepstakes when they redeem a $10 Visa gift card by submitting a picture of their receipt online for the purchase of $50 or more of Royal Purple’s premium engine oils, oil filters, fuel or coolant treatments, including Max-Atomizer, Max-Clean and Purple Ice from brick and mortar retailers in the U.S. In addition, all entrants are eligible to instantly win a variety of Royal Purple-branded merchandise, including T-shirts, backpacks, hats and much more.

Following the close of the sweepstakes’ entry period, one winner will be chosen at random to win The Royal Purple Treatment Sweepstakes grand prize. As part of the grand prize trip to Las Vegas, the winner will receive guest credentials to attend the 2015 SEMA Show – a trade-only automotive event, not open to the general public – domestic air travel two to Las Vegas, five nights’ accommodations and two VIP passes to the Red Bull Global Rallycross season finale.

“2015 has been a record year for Royal Purple, so we wanted to do something exceptional to thank our wonderful fans and customers,” said Leah Herrington, Royal Purple vice president of marketing. “We want to give back to those who loyally support our brand by continuing to offer unique, once-in-a-lifetime experiences to see Royal Purple’s outperforming products in action.”