RockAuto Parts: Team Lucas

RockAuto Joins Team Lucas In 2018  

The Madison, Wisconsin-based auto parts store will be a presenting sponsor of events and television coverage in the 2018 Lucas Oil Late Model Dirt Series and the 2018 Lucas Oil Pro Pulling League.

RockAuto.com, an online source for everything automotive, is the newest addition to the Team Lucas family. The Madison, Wisconsin-based auto parts store will be a presenting sponsor of events and television coverage in the 2018 Lucas Oil Late Model Dirt Series (LOLMDS) and the 2018 Lucas Oil Pro Pulling League (LOPPL).

RockAuto.com is a family business founded in 1999 by automotive engineers. The first goal of the company was to liberate the information hidden behind the traditional auto parts store counter. Customers see all available parts, brands and specifications, rather than just what one storefront stocks or one counter person knows.

RockAuto.com’s second goal was to make parts affordable. By remaining a strictly online company, RockAuto.com has no expensive store locations or stagnant inventory. Today, RockAuto ships thousands of parts, from hundreds of manufacturers, to millions of customers all over the world.

As the newest Team Lucas partner, RockAuto.com will benefit from 74 cumulative hours of TV coverage in the Lucas Oil Pro Pulling League, which will have a presence on CBS network television, CBS Sports Network, NBC Sports Network and MAVTV Motorsports Network. The same four networks will provide 76 cumulative hours of coverage of the Lucas Oil Late Model Dirt Series augmented by 17 live streams on Lucas Oil Racing TV.

“Lucas Oil events are a great fit for RockAuto.com. We have parts for everything from the competing vehicles, to the tow rigs, to the fans’ cars in the parking lot,” said Tom Taylor, RockAuto.com vice president of marketing.

You May Also Like

Holley Announces Shift to Holley Performance Brands 

The change underscores the company’s goal to enhance its presence across the high-performance automotive aftermarket sector.

Holley Announces Shift to Holley Performance Brands 

Holley Inc. announced the strategic evolution of its operations branding from Holley Performance Products to Holley Performance Brands. The change underscores the company's goal to expand its influence and enhance its presence across the high-performance automotive aftermarket sector, according to Holley.

Evolving from its previous primary focus on classic muscle and truck, Holley Performance Brands has reshaped and expanded its approach to the market by categorizing its offerings into targeted vertical groupings – Domestic Muscle, Modern Truck & Off-Road, Euro & Import, and Safety & Racing.

Dana Participating in Easter Jeep Safari

The event will take place in Moab, Utah, March 23-31.

Dana to Participate in Easter Jeep Safari 2024
ZF Aftermarket Releases 80 New Parts

The latest additions expand coverage to more than 5 million vehicles in operation.

ZF Aftermarket Releases 80 New Parts
Schaeffler Highlights ESG Progress in 2023 Sustainability Report

Schaeffler is currently focusing on seven key ESG goals in the implementation of its sustainability strategy.

Schaeffler 2023 Sustainability Report
CMA, DoubleCoin to Showcase Long-Haul Steer Tires at MATS

Company reps will be on-site to answer questions, schedule meetings and coordinate a raffle of outdoor sporting equipment in booth #11140.

tire-distribution-outlook-tire-rack

Other Posts

GB Reman to Host Jackpot Giveaway Winner at Long Beach Grand Prix

Jon Hetzel, owner of Hesski ServiCenter in Levittown, Pennsylvania, will join GB Reman in the company’s hometown next month

GB Reman to Host Jackpot Giveaway Winner at Grand Prix of Long Beach
Bendix Surpasses Worker Safety Goals

Bendix says its Total Case Improvement Rate improved since 2022.

Bendix Announces Worker Safety Statistics
New Rislone ‘DEF Crystal Clean’ Clears P20EE Codes

The product scrubs away crystal contaminants from the selective catalytic reduction systems of diesel cars, trucks and SUVs.

New Rislone DEF Crystal Clean Diesel DEF & SCR Emissions System Cleaner Announced
SMP Announces New Oil Filter Housing Kits

The kits feature multiple design improvements to prevent leaks, according to SMP.

SMP Announces New Oil Filter Housing Kits