LAS VEGAS — The Automotive Specialty Products Alliance (ASPA) will hold its 2009 luncheon during AAPEX on Wednesday, Nov. 4, from 12–1 p.m., at the Venetian Hotel, Veronese, Room 2403. The deadline to register for this event is Friday, Oct. 30.
The ASPA 2009 luncheon will feature a program from Sandy Brawley, former national sales manager, Clorox, and now president, GameChanger Products LLC, speaking on "Product Development and Marketing in the Next Decade … Making Sure Your Products Come Out on Top."
Smaller companies are using innovation and new marketing strategies to beat out their larger rivals. These successes are changing the fundamentals of product retailing and forcing all companies to radically rethink how they develop and market their products. Brawley will show how the specialty chemicals industry can adopt these innovative strategies to its own marketing and promotion plans to ensure they are the next big success story in the automotive aftermarket.
For more information, click here to view the registration form.
