McHENRY, Ill. – The makers of Raybestos brand brake and Raybestos brand chassis products have teamed up to develop a business-building promotion that will give counter professionals cash rebates. In addition, technicians are able to purchase a customized promotion kit, and their customers can receive free custom t-shirts. One lucky fan will win the grand prize: a customized 2014 Raybestos Rattlesnake Toyota Tundra. 
The Story Behind the Truck
The 2014 Toyota Tundra is Texas-made, and Texas-tough, according to Raybestos, capable of ripping through severe off-road trails and harsh desert terrain. The Raybestos Rattlesnake is being customized by Addictive Desert Designs and will feature custom bumpers, side steps and chase rack.
Thanks to Toyota Racing Development (TRD), a Toyota 5.7-Liter aluminum i-FORCE DOHC 32 valve V-8 with a tuned TRD Supercharger helps the Raybestos Rattlesnake reach more than 600 hp. It also will include a high-lift off-road suspension and off-road shocks.
The truck’s stopping power will come from the same Raybestos short track racing brake package used by the Joe Gibbs Racing team, and will stretch its off-road muscle with Raybestos Professional Grade chassis parts.
TRD also will also install headers and a full stainless steel muffler exhaust with polished stainless steel tips.
“It is going to have a pressurized air intake to allow the engine to breathe a lot better, like an engine twice its size,” said Ted Moncure, the TRD functional accessory engineering manager.
The Raybestos Rattlesnake will feature improved fuel economy and, after Moncure’s team of engineers and technicians get through with it, the 2014 Tundra will have 30 percent more horsepower and 25 percent more torque.
World-renowned tattoo artist Corey Miller will give the signature-edition truck its custom wrap. Miller took his inspiration from a formidable Texas icon – the Texas rattlesnake. A rattler with the iconic flair of a Corey Miller tattoo will be on shown on both sides of the truck, and a signature “Raybestos Flying R” will be emblazoned on the hood.
Miller said, “This truck is going to bear its fangs and scream forward just like a rattler does when it strikes, absolutely shredding it.”
The Raybestos Rattlesnake program runs July 15 through Oct. 15. Participating technicians can offer their customers a free Raybestos Rattlesnake custom T-shirt with every $25 purchase of qualifying Raybestos brake and/or chassis products. Each redeemed rebate card serves as an entry to win the grand prize. Technicians also can earn a free T-shirt and up to $25 for selling qualifying product. The free T-shirt offer and the chance to enter the grand prize drawing end Oct. 15.
Second prize is a Joe Gibbs Racing customized 2013 Yamaha YZ450F dirt bike; third prize is a TRAXXAS remote control vehicle; and fourth place receives a Replay XD camera.
During the promotional period, counter professionals can earn a free t-shirt and reward up to $25 for selling qualifying Raybestos brand brake and/or chassis products. A tally card is provided to track rewards, and the tally card also serves as an entry into the grand prize drawing.
To promote the offer and sweepstakes, participating installation shops can purchase a Raybestos Rattlesnake promotional kit for $99. The kit includes: a limited edition Raybestos Rattlesnake graphic tin sign, a promotional window poster, a counter card with 25 T-shirt redemption cards and five T-shirts. They also receive a free goods certificate to offset the cost of the kit!
Visit www.RaybestosGarage.com to enter to win the 2014 Raybestos Rattlesnake and to view updates on the custom build.
No purchase necessary. Official rules can be found at www.raybestosbrakes.com and www.raybestoschassis.com.
