Prestone Products Corp.’s new advanced, patent-pending Triple Seal Protection Stop Leak family of products aims to help eliminate expensive consumer auto repairs to radiators, head gaskets and engine blocks. While each product is a slightly different formulation, intended to address different challenges, the consumer uses each in a similar manner.

To effectively deliver the value and ease-of-use of this product and simplify the consumer experience, Prestone partnered with TricorBraun to develop a functional, transparent, three-compartment intuitive package design. The company says this design allows the consumer to clearly see all of the elements of the product and engage with the product in a way that provides a more positive user experience.

“This product is completely different from most traditional stop leak solutions, which are pre-mixed and packaged in opaque bottles,” said Thomas Kalagher, marketing product manager, Prestone Performance Chemicals. “What we have seen with comparable products in other industries is the more that consumers interact with a product, the more confidence they have that it will work.”

In spite of the fact that the Triple Seal Protection’s three components must be stored separately, Prestone wanted them packaged as one convenient, transparent unit to enhance the consumer’s engagement with the new product. “We knew from the beginning how we wanted the packaging to look and work,” added Kalagher, “but we needed TricorBraun’s design expertise to help us make the package manufacturable.”

“We have been extremely pleased with TricorBraun’s ability to work closely with us in timely fashion to complete this very complex project. Designs were approved in January and by April we had our products on shelves,” said Kalagher. “Initial sales have been great, and feedback from retail partners and consumers has been very positive. As a result, we are looking forward to showcasing this to additional outlets in the future.”