PPG has reached an agreement with the Pittsburgh Penguins to immediately assume naming rights for Pittsburgh’s multipurpose arena. Previously known as “CONSOL Energy Center,” the facility now will be named “PPG PAINTS Arena.” PPG also becomes the official paint supplier of the Pittsburgh Penguins. Financial terms for the 20-year agreement were not disclosed.
“As we continue to invest in building our brand, PPG PAINTS Arena offers us a unique platform to showcase our paint and coatings products that help protect and beautify the world,” said Michael McGarry, PPG chairman and CEO. “This partnership – with one of the most-watched sports franchises on television – enables PPG to showcase our consumer products, including the PPG PAINTS, GLIDDEN, OLYMPIC paint and stain and PITTSBURGH PAINTS & STAINS brands, to an audience of home-improvement consumers and paint professionals.
“We are proud to support the Stanley Cup-champion Pittsburgh Penguins and to invest in this important venue in our hometown,” said McGarry. “On behalf of our customers, employees and business partners around the world, PPG sends a hearty, ‘Let’s Go Pens!’ cheer to the team and all of Pittsburgh.”
“We are excited to extend our partnership with PPG – a top-notch global organization that makes its home here in Pittsburgh,” said David Morehouse, Pittsburgh Penguins president. “We believe that the partnership will offer exciting opportunities for our fans, as well as engagement opportunities for PPG employees and customers.”
The PPG PAINTS Arena logo will appear throughout the exterior of the building, including all fan entrances and the roof of the arena. In addition to signage throughout the interior of the building and all materials in the building, the PPG PAINTS Arena logo will be installed at center ice and on dasher boards around the playing surface. PPG will also have a branded presence at the UPMC Lemieux Sports Complex in Cranberry Township, Pennsylvania, the primary practice and training facility for the Pittsburgh Penguins as well as a comprehensive outpatient facility for UPMC Sports Medicine. The facility is located near PPG’s headquarters for its architectural coatings business in the U.S., Canada and Puerto Rico.
In addition to its previous role as a sponsor for the Pittsburgh Penguins, the company’s products already have a presence in PPG PAINTS Arena. PPG consulted the Penguins as they chose paint colors used throughout the arena, and the company’s paint products were used in both decorative and protective applications throughout the arena when it was built.
For Pittsburgh Penguins fans, PPG is planning a variety of engagement initiatives, including providing PPG Paints product coupons and promotions for its paint products as well as Pittsburgh Penguins tickets and gear giveaways.
As a leading year-round entertainment destination in Pittsburgh, PPG PAINTS Arena is a regional venue hosting world-class concerts, family shows and a variety of other events, as well as housing the Pittsburgh Penguins organization and serving as home ice for the NHL team. Since opening in 2010, the arena has hosted more than 150 events each year.