Platinum Driveline, an aftermarket supplier of manual transmission products, has announced that its subsidiary, Platinum Driveline-Mexico, has successfully opened a distribution center and sales office in Queretaro City, Mexico. The opening coincides with a new collaborative partnership with Seire that started this year.

Seire is the exclusive distributor of FTE Automotive, SIA Autoparts, LPR, and Kuruma Autoparts in Mexico.

The executive team for this partnership includes Robert Insalaco of Platinum Driveline, along with Jose Carlos Flores and Armando Flores, principal owners of Seire.

“This is such a meaningful step for Platinum Driveline,” said CEO Robert Insalaco. “As Platinum grows it is important we take advantage of opportunities such as this to help further Platinum’s North American presence. This new division will help accomplish that in the rapidly growing market of Mexico.”

“Our customers have come to appreciate Seire for our commitment to quality and service in support of their business,” said Armando Flores, managing director. “With the opening of Platinum Driveline-Mexico, we have taken an important stride toward further expanding our market presence in the important growth markets of Latin America.”

“We pride ourselves on adapting to market demands,” said Jose Carlos Flores, managing partner. “With our planning and research over the past two years, this new partnership sets that plan in motion.”