HARTFORD, Conn. — Permatex has announced two key promotions in its product management and marketing teams. Diane Nesprido has been named senior product manager and Lauren Mencarini was promoted to creative director. Both managers are veteran Permatex employees with long-standing service to the company.
Nesprido is responsible for Permatex’s product management and marketing departments. In addition to her product management duties, Nesprido is also in charge of overall marketing communications, including new product introductions, advertising campaigns, promotional support programs, marketing research and trade shows.
Nesprido has been with Permatex since 2003, and was most recently the product manager for Fast Orange Hand Cleaners/ Hand Care/Gloves, No Touch appearance products, DIY repair kits, NOS maintenance and performance additives, Spray Nine Cleaners and the Permatex Silicone Gasketing and Adhesive and Sealants lines. She also served as the international market manager for Permatex International. Prior to Permatex, Nesprido worked for News America Marketing, where she was a senior marketing coordinator and retail account coordinator. She holds a bachelor of science degree from University of Connecticut and is currently working on her MBA at University of Hartford.
Mencarini has more than 20 years experience holding several graphics positions within in-house corporate marketing communications groups. Before her promotion, Mencarini headed Permatex’s creative department for the past 10 years as the company’s design manager/art director. Prior to Permatex, Mencarini was a senior designer at Loctite Corp., Permatex’s former parent company, and held design positions with Corometrics Medical Systems Inc.
Over the years, Mencarini has helped the Permatex team capture several design and creative awards for brand and identity development, advertising, packaging, Internet/online and cataloging programs. She holds a bachelor of fine arts degree in graphic design from the University of Hartford (Hartford Art School) and is a member of the Connecticut Art Directors Club.
