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Commentary: Do Checkered Flags Still Ring The Registers?

Are customers buying behaviors influenced by on-track exploits? Let us know if the need for speed is still strong today.

Michelin North America Appoints New Motorsports Director

Michelin North America has named Tony Ménard as director of motorsports, effective Jan. 1, 2020, succeeding Chris Baker, who has held the role for the past eight years.

FIA Silver Driver Dillon Machavern Will Have Double Exposure At LIQUI MOLY’s AAPEX And SEMA Booths

Machavern’s Stevens-Miller Racing LIQUI MOLY Mustang will be on display in LIQUI MOLY’s SEMA booth. At AAPEX, the Turner Motorsports LIQUI MOLY BMW M6 GT3 will be the centerpiece in LIQUI MOLY’s booth.

Ringbrothers Partners With Motul To Test And Develop High-Tech Engine Oil

All new Ringbrothers vehicle builds will be developed using Motul engine oil and will feature a unique plaque inside of the engine bay denoting all vehicles built under the partnership program.

Yokohama Tire Named Exclusive Tire Provider And Title Sponsor For 2020 Porsche Race Series

Yokohama Tire, Competent Motorsport and Porsche Motorsport North America (PMNA) are partnering on two Porsche-specific race series in 2020.

Yokohama Tire Returns To The ‘Race To Clouds’ As Sponsor And Exclusive Tire Provider For The Porsche Pikes Peak Division

The tiremaker has 15 drivers competing in four classes – including returning champions David Donohue and Travis Pastrana.

Yokohama Tire Named Official Tire Of Iconic Crandon International Raceway

The sponsorship will highlight the tiremaker’s rugged GEOLANDAR line. Yokohama also will be supporting several short-course off-road teams.

Mobil 1 Named Official Motor Oil Of All-Female Heinricher Racing Team

Both Heinricher Racing and ExxonMobil say they share a common goal: to show that women can lead in business, behind the spectrometer and behind the wheel.

Yokohama Tire Partners With Subaru Motorsports USA

They will team up for Subaru Rally Team USA events and the One Lap of America race.

Roger Penske To Receive ‘Spirit Of Competition’ Award At Simeone Museum

“No one epitomizes the ‘Spirit of Competition’ more than Roger Penske,” said Fred Simeone, executive director of the museum. “He not only was an outstanding driver in his own right, but Team Penske is also one of the most successful racing teams in the history of motorsports.”