New ANCO Wipers Online Contest To Award $10,000 In Sponsorships To Youth Hockey Teams
The ANCO “Future Hockey Stars” contest enables youth hockey teams to compete for sponsorships by visiting www.ANCOWipers.com and posting 2-minute video entries. Federal-Mogul will award a $1,000 ANCO Future Hockey Stars sponsorship to each of five finalist teams and an additional $5,000 grand-prize team sponsorship to one of the finalists based in part on votes cast by consumers who visit the ANCO website.
Axalta Launches Blog To Promote Racing Sponsorships
With the inception of Fast Talk, blog fans will have an opportunity to meet and get to know Axalta Racing Girl, whose writings will provide commentary and opinions. This virtual character seeks to engage with racing fans and appeal to a wide demographic.
Yokohama Tire Adds the Chicago Bears to its 2012 Sports Marketing Roster
The Fullerton, Calif.-based tiremaker now sponsors four NFL teams, including the Chicago Bears, Dallas Cowboys, New England Patriots and Baltimore Ravens.
$100,000 in Available Racing Sponsorships, Free Kevin Harvick Items, Product Updates and More Featured on New Champion Website
Federal-Mogul says AlwaysaChampion.com ties together “legendary accomplishments of Champion Spark Plugs with new ‘Performance Driven’ technologies and programs.”
Sports Partnership Executives Brent Schoeb and Patrick Merna Join IMS
Both executives come to IMS as the iconic facility finished a season that included a successful 100th anniversary of the Indianapolis 500 and several new or extended relationship announcements for its three major annual events.
Roush Fenway Racing Rolls Out ROI Measurement Service to Track Performance and Add Value to NASCAR Sponsorships
RoushFenwayOnTrack, an exclusive ROI measurement package, will “fundamentally change the way NASCAR sponsorships are structured,” the company says.
WIX Filters Announces NHRA Team Sponsorships
Sponsorship of Cruz Pedregon Racing and Tony Pedregon Racing mark WIX’s entrance into “big-time” drag racing.
Foresight Research Asks: Is Motorsports Sponsorship Money Well Spent?
Why participate in racing sponsorships today? Because it pays, says study.
R. L. Polk & Co.’s Ask the Industry Looks at the Value of Motorsports Marketing Programs
Racing. Fortune magazine has called it the “fastest-growing, best-run sport.” One in three Americans consider themselves fans. And, today, businesses across all industries want a part of the action.Over the past decade, motorsports marketing and racing sponsorships have become among the most successful and lucrative vehicles for building brand awareness, so much so that companies today have executives dedicated solely to building their brands through motorsports marketing efforts. For this week’s Ask the Industry, we asked a number of aftermarket businesses that are active in motorsports marketing and racing sponsorships to tell us what they get out of it and where they see it all heading.
Value of IRL Sponsorships Grow, According to Report
According to a year-end Sponsors Report conducted by Joyce Julius and Associates, IRL IndyCar Series sponsors saw a 33 percent increase in the comparable value of their sponsorships during the 2004 IndyCar Series season. The report, which tracks exposures for all event telecasts during the season, found that the overall exposure value during the season was $303,536,815, up $76 million over 2003. It also found that overall television time increased by 7 hours, 13 minutes and 55 seconds, a 15 percent increase, while overall sponsor mentions were up 413, a 17 percent increase.