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Royal Purple Selects Its 2014 ‘Show It Off At SEMA’ Winner

Frank Daniels’ custom Camaro is headed to Las Vegas as a SEMA Show featured vehicle, Nov. 4-7.

Royal Purple Announces Fourth Annual ‘Show It Off At SEMA’ Contest

Grand prize winner gets the opportunity to display their ride as a featured vehicle at the 2014 SEMA Show.

Royal Purple Featured In Two Summer Blockbusters

The lubricant brand will appear in “Transformers: Age Of Extinction” and “Earth To Echo” this summer.

Royal Purple Introduces Commercial Lubricant Product Line

The new line of high-performance lubricants has been specifically developed for the over-the-road trucking, construction, mining, agriculture and heavy-duty fleet markets with state-of-the-art technology to optimize equipment performance.

Royal Purple Now Standard Fill And Recommended Lubricant For All Lingenfelter Cars And Trucks

Beginning immediately, Royal Purple products will be used in all Lingenfelter-tuned vehicles, including the Chevrolet Reaper high-performance pick-up truck, C7 Corvette, Camaro and Cadillac CTS-V.

Royal Purple Returns To The Indianapolis 500 With A Sponsored Car

Townsend Bell’s No. 6 Robert Graham – KV Racing Technology Chevrolet/Dallara/Firestone features a unique first of-its-kind livery.

Royal Purple Announces Subaru Rally Team USA Partnership

The team, managed by Subaru technical partner Vermont SportsCar, will begin to utilize Royal Purple products in each of its factory Rally and Rallycross teams.

Royal Purple Renews Sponsorship Agreement With Red Bull Global Rallycross

Royal Purple Extreme Performance Racing (XPR) motor oil will be used in both Red Bull GRC Supercars and Lites vehicles in 2014.

Royal Purple Offers Exclusive Chance To Win Trip To 2014 SEMA Show

Enthusiasts will have the chance to win an all-expenses-paid trip to the 2014 SEMA Show, Nov. 4-7 in Las Vegas, courtesy of Royal Purple by visiting the company’s trailer at four 2014 events.

TRG-AMR North America And Royal Purple Announce 2014 Partnership

Following extensive vehicle performance and durability testing using Royal Purple’s products and an initial limited partnership late in 2013, the two groups worked together during the off-season to establish a permanent technical and marketing alliance for the 2014 race season.