Quaker State Challenges Competitors to a Motor Oil Showdown
Quaker State has arranged for a respected, third-party applied research and development organization to conduct the one-time, unbiased ASTM Sequence IVA test.
Jimmie Johnson Helps Quaker State Launch New Durable Oil Position
Campaign includes launch of World’s Worst Commute Contest.
Quaker State Launches New Line of Highly Engineered Motor Oils
Quaker State has launched a new line of highly engineered motor oils designed to provide today’s modern engines with maximum performance and power. A high-performance product for the automotive enthusiast, the new line, called “Q,” offers advanced technology and a ground-breaking formulation to provide better protection and less friction as engine load and oil temperatures increase.
Joseph Berquist Named Vice President/Managing Director for Quaker Chemical North America
Berquist moves into his new position with more than 13 years of experience with Quaker, resulting in a strategic background and direct experience in Quaker’s Steel, Metalworking and Fluid Power businesses. Previously, he was senior director — Commercial, Quaker North America.
Bridgestone And Shell Lubricants Introduce Nationwide Network Motor Oil Program
The program makes Shell Lubricants products such as Pennzoil and Quaker State motor oils and Shell Rotella engine oils available to the Bridgestone Affiliated Retailer Nationwide Network.
Most Motorists Hope To Drive Their Vehicle 200,000 Miles, National Poll Finds
Quaker State shared the results of the survey as a tie-in promoting its new Quaker State Defy motor oil, designed for higher-mileage engines.
Philippe Gosselin & Associates Becomes Shell Lubricants Alliance Distributor for Quebec
The company will distribute branded lubricants of Shell Canada Products (SCP) and Pennzoil-Quaker State Canada Inc. (PQS) in the Province of Quebec under the Shell Lubricants Alliance Distributor program.
Shell Lubricants Announces Two New Canadian Distribution Alliances
The Original Parts Warehouse Inc. (OPW) in Concord, Ontario, has signed a three-year agreement with Shell Canada Products and Pennzoil-Quaker State Canada Inc. to serve as a Shell Lubricants Alliance Distributor in Ontario. Magnum Oil, an independent distributor of lubricants and heavy duty products located in Winnipeg, Manitoba, also has signed a multi-year agreement to distribute Shell-branded products in the Province of Manitoba.
Sun Capital Affiliate Kraco Enterprises Completes Acquisition of Auto Expressions from Shell
Kraco announced in June its plans to buy the business from Pennzoil-Quaker State Co. (dba SOPUS Products), a subsidiary of Shell Oil Co.
NAD Examines Advertising for Castrol GTX
Broadcast and website advertising claims, as well as claims included in a technical brochure, were challenged before NAD, the advertising industry’s self-regulatory forum, by Pennzoil-Quaker State Co.